Senior Lifecycle Marketing Manager

Remote - US
Marketing /
Full Time /
Our Mission
At Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics — Sleepio for insomnia, Daylight for anxiety, and SparkRx for depression — provide treatment anytime, anywhere. 

In pursuit of our mission, we’ve pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations, including CVS Health and the UK’s NHS. Through product innovation, robust clinical evaluation, and a commitment to equity at scale, we are designing the next generation of medicine and the future of mental health care. 

Our Vision
Over the next 5-10 years, digital therapeutics (DTx) will transform the delivery of health care worldwide, providing access to safe and effective evidence-based treatments to billions. Big Health is in a prime position to take the lead in this transformation.

Big Health is a remote-first company, and this role can be based anywhere in the US. We encourage you to apply even if you don’t meet 100% of the job requirements.

Join Us

Big Health is seeking a Senior Lifecycle Marketing Manager to build and drive the success of Big Health’s customer marketing technology stack. In this role you will lead the integration of Big Health’s marketing and analytics tools, operationalize execution from our martech stack, and execute the long term strategy for successfully driving enrollment driven & optimized by Big Health’s martech stack. Success in this role entails standing up and operationalizing a martech stack that is able to execute various patient journeys across segments, while monitoring performance for ongoing testing and optimization.

This role is a critical role to the overall success of Big Health as this person will own the technologies and tools which operationalize and monitor enrollment, ultimately driving revenue for Big Health. This individual must be an experienced self-starter who succeeds in ambiguity and is able to collaborate at a higher technical level with product and engineering teams in particular. 

This role is a unique opportunity for an individual who is driven by the prospect of owning the successful enrollment marketing operation in an environment where individuals are empowered, collaboration is vital, and egos are checked at the door. Our people and teams are our super power, and this individual must bring a solution mindset while also prioritizing the overall team’s success.

Job Responsibilities:

    • Serve as a thought leader within the company in the current and future strategy, design, and operation of Big Health’s enrollment marketing engine
    • Act as company SME for our marketing automation platforms (primarily Iterable) and interface with the Product team on post enrollment member journeys 
    • Operate with a data driven approach to all aspects of enrollment marketing
    • Map current and future use cases to build lifecycle specific campaigns 
    • Build automation flows, segmentation, and journeys within Iterable
    • Translate campaign and operational requirements to functional technical requirements within the Martech stack
    • Enable ongoing performance monitoring leveraging analytics dashboards
    • Develop testing framework for ongoing performance monitoring
    • Constantly seek to improve monitoring, discover issues and deliver better value to the customerIdentify opportunities for collaboration with other complimentary benefit vendors to cross-promote within a client population

Required Skills and Experience:

    • Minimum of 5 years experience integrating marketing technology solutions
    • Minimum of 5 years experience driving digital experience or marketing initiatives across a variety of channels, with an emphasis on email and SMS activation 
    • Experience operating a marketing automation platform (Iterable preferred) and working with various MarTech platforms (analytics, CDP, Identity matching etc)
    • Prior experience marketing to employee, health plan and/or Public Sector populations is a plus 
    • Collaboration super star who is a true self starter and values winning as a team
    • Superb organization; comfort managing a project from end to end, demonstrating attention to detail throughout
    • Customer orientation and insights-led approach to marketing and experimentation
    • Track record of successfully influencing and collaborating with cross-functional teams

Life at Big Health:

    • Surround yourself with the smartest, most enthusiastic and dedicated people you’ll ever meet, but who listen well, learn from their mistakes and when things go wrong, generously pull together to help each other out.
    • Check out our values - they’re a living, breathing part of our culture.
    • Enjoy benefits including a generous vacation policy, professional development fund, flexible working locations and more.
    • Competitive salary packages including stock options

More Background on Big Health:

    • Backed by leading venture capital firms, Softbank, Index Ventures, Octopus Ventures, and Kaiser Permanente Ventures
    • Big Health’s products are used by large multinational employers and major health plans to help improve sleep and mental health. To date, more than 12 million people across 60+ countries have access to Sleepio or Daylight
$130,000 - $165,000 a year
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Additional compensation may include benefits, variable pay, discretionary bonuses and equity.

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. The pay scale is subject to change depending on business needs. 
Because we are on a mission to bring millions back to good mental health, we believe it’s essential to reflect the diversity of those we intend to serve. We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect.

Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Big Health participates in E-Verify and will provide the federal government with Form I-9 information from all new employees to confirm that they are authorized to work in the U.S. Big Health does not use E-Verify to pre-screen applicants.