Director of Product Marketing, Consumer

San Francisco
Full time
At Big Health, our purpose is to help millions back to good mental health. We do this by creating digital therapeutics: fully automated yet highly personalized programs that are scalable and clinically proven to work. Our programs harness the intimacy of the human voice and the power of animation to engage and entertain, while delivering complex concepts to help our users overcome their unique mental health challenges. 

We currently offer innovative programs that helps folks struggling with sleep issues, worry and anxiety. It’s backed by unassailable clinical evidence. This role is focused on the next stage of innovation; inventing new ways that we can get our products into the hands of individuals who need help the most.  

In the first 90 days, you will focus on a blend of understanding the existing patient journeys, improving day-to-day processes and influencing the forward looking enrollment strategy.

As the DevOps Engineer at Big Health, you will:

    • Own the Consumer Product Marketing function from start to finish 
    • Build out and manage a world class Product Marketing team
    • Lead Product Marketing efforts, including both inbound (market segmentation, understanding of user needs and behaviors, sizing and prioritization of opportunities, etc.) as well as outbound (messaging, go-to-market strategy and execution including, storytelling, messaging, marketing mix, etc.)
    • Take a data driven approach to assessing program results and continued improvement
    • Work closely with Product Management and Commercial functions to deliver an outstanding end-to-end experience for our end users

In order to be successful in this role you will need:

    • Structured problem solving skills
    • Outstanding communication skills (written and oral) and stakeholder management
    • Able to flex between creative and analytical modes (e.g., from content strategy to analytics)
    • People management potential (experience not necessary, but a plus)
    • Process design and implementation
    • Expertise in marketing execution

Life at Big Health:

    • Join a diverse team of all backgrounds, we’re proud to be an equal opportunity employer
    • Autonomy over your work and freedom to input
    • Enjoy a clearly structured personal review and development program
    • Quarterly happiness survey that we use to ensure we’re creating a healthy and happy workplace for ourselves
    • Fund for spending on personal happiness
    • Regular team and company events
    • Generous vacation and maternity/paternity policy
    • Generous salary and equity package

More Background on Big Health:

    • Backed by leading venture capital firms, Index Ventures, Octopus Ventures, and Kaiser Permanente Ventures
    • With offices in London and San Francisco, Big Health’s products are used by large multinational employers and major health plans to help improve sleep and mental health. To date, more than 12 million people across 60+ countries have access to Sleepio or Daylight
We at Big Health are on a mission to bring millions back to good mental health, in order to do so, we need to reflect the diversity of those we intend to serve. We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect. Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance