Senior Director of Marketing

San Francisco
Marketing & Communications
Full time
As the Senior Director of Marketing, you will be a key member of the leadership team with potential growth to a VP role. Your mission will be to drive a doubling of sales growth and build a brand that establishes Big Health as a leader in Digital Therapeutics. You will be responsible for the ROI of all marketing activities as well as growing a team capable of independent execution.  

At Big Health, our purpose is to help millions back to good mental health. We do this by creating digital therapeutics: fully automated yet highly personalized programs that are scalable and clinically proven to work. Our programs harness the intimacy of the human voice and the power of animation to engage and entertain, while delivering complex concepts to help our users overcome their unique mental health challenges.

As a Senior Director of Marketing at Big Health, you will:

    • Build a brand strategy that positions us as a market leader across all external channels and product portfolio and is consistent with our strategic direction
    • Double enterprise lead acquisition while maintaining a competitive customer acquisition cost through integrated marketing campaign strategies that include: outbound, press, website, content creation, events and paid advertising 
    • Improve sales conversion by 20% through a strong sales enablement and product marketing function 
    • Coach, mentor, and build a team that exceeds expectations while creating opportunities for individual and team growth

In order to be successful, you will need to:

    • Have a background in developing brand strategy and communications and experience in translating that work into demand generation
    • Lead, inspire, and grow a successful marketing team
    • Collaborate cross-functionally to ensure strategy, communication, and messaging alignment
    • Rapidly understand the digital health market and Big Health’s position
    • Analytical mindset and drive decision making with data
    • Reflect our values in approaching challenges with ingenuity and tenacity 

It is a bonus if you have:

    • Experience working in digital health and health benefits (employers, health plans, digital health companies)

Life at Big Health:

    • Join a diverse team of all backgrounds, we’re proud to be an equal opportunity employer
    • Autonomy over your work and freedom to input
    • Enjoy a clearly structured personal review and development program
    • Quarterly happiness survey that we use to ensure we’re creating a healthy and happy workplace for ourselves
    • Fund for spending on personal happiness
    • Regular team and company events
    • Generous vacation and maternity/paternity policy
    • Competitive salary and equity package

More Background on Big Health

    • Backed by leading venture capital firms, Index Ventures, Octopus Ventures, and Kaiser Permanente Ventures
    • With offices in London and San Francisco, Big Health’s products are used by large multinational employers and major health plans to help improve sleep and mental health. To date, more than 12 million people across 60+ countries have access to Sleepio or Daylight
We at Big Health are on a mission to bring millions back to good mental health, in order to do so, we need to reflect the diversity of those we intend to serve. We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect. Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.