Customer Marketing Specialist
Montréal, Québec
Newforma – Marketing /
Full time /
Hybrid
Are you ready to take the reins in driving customer retention, expansion, and upselling initiatives? We're searching for a dynamic and results-driven marketer join our team. Reporting directly to our Senior Director of Marketing, you'll be instrumental in fostering growth and strengthening relationships with our valued customers. If you're passionate about customer marketing and eager to make a significant impact, we want to hear from you. And if you have experience in the AECO (Architecture, Engineering, Construction, Owner) space on top of customer marketing, then we need to meet you!
Apply now with your resume and a brief cover letter detailing your relevant experience and why you're the perfect fit for this role.
Key Responsibilities
- You'll serve as the liaison between the marketing and account management teams, ensuring seamless communication and alignment of strategies.
- You'll develop and execute marketing strategies aimed at reducing churn, expanding our customer base, and identifying opportunities for upselling.
- You'll create compelling content tailored to existing customers, such as case studies, guest blogs, and testimonial capture initiatives, to showcase success stories and encourage customer advocacy.
- You'll organize and execute engaging webinars focused on customer education and engagement, providing valuable insights and fostering a sense of community among our customers.
- You'll collaborate with the marketing team on social listening and engagement strategies to maintain a strong customer relationship and address any concerns or feedback effectively.
Qualifications
- Proven experience in creating content for customer marketing, account management, or related roles, with a focus on reducing churn, expansion, and upselling.
- Strong understanding of ABM
- Strong understanding of marketing strategies and tactics aimed at customer retention and expansion.
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to specific audiences.
- HubSpot and SEM Rush Content Marketing Certification
- WordPress proficiency.
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Good knowledge of GA4
- Bilingualism is an asset.
Why Join Us?
- We're all about working together and sharing ideas, so we love folks who are collaborative and open to feedback.
- We're always learning and growing, and we want to hear what you know too! If you love sharing your knowledge, you'll fit right in. And we'll provide you with a supportive environment and mentorship to help you achieve your goals.
- We're juggling lots of different projects all the time, so it helps to be organized and able to handle multiple tasks at once.
- We're problem-solvers at heart, so if you're creative, curious, and always looking for solutions, we'll get along great.
- Our team is just the right size to allow for exciting and meaningful projects, while still giving you the freedom to take ownership of your work.
- We're not afraid of new challenges or trying out new tools, so if you're up for taking on new responsibilities and learning as you go, you'll fit right in with us.
- Of course, we also offer a competitive salary, a comprehensive health insurance package, and a great work-life balance to keep you happy and healthy.
- You'll get to work alongside a diverse group of people from all over the world, and we love to celebrate and embrace our differences.
- Plus, we offer a remote-friendly workplace, but if you prefer coming into the office, we've got a beautiful one located in Old Montreal.
If this sounds like the right fit for you, we'd love to have you on our team! Apply now with your resume and a brief cover letter outlining why you're excited about this opportunity.
