Content Marketing Contractor

Kenya, Nairobi /
Marketing – Marketing /
Full-time: Remote
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


    • Writing blog posts, memes, educational articles, presentations, video scripts, infographics to be posted on the company's blogs and website.
    • Managing East Africa and Africa Social media channels while consistently building the community around those channels.
    • Write high-quality, SEO-friendly content, and continuously improve user experience, traffic, and retention.
    • Research and explore new technologies in the blockchain industry.
    • Create and maintain an active editorial calendar of appropriate content.
    • Coming up with creative content strategies and implementing them.
    • Develop a measurement framework for generating results of the content marketing activity to be used for future marketing campaigns.
    • Build connections with the media and seek out chances for publication, media clips, and partnership. This will increase exposure and awareness of the brand.
    • Provide recommendations to ensure the content is understandable to a first-time reader who possesses little knowledge of the concepts covered matters addressed.
    • Adhere to the Binance Academy style guide and Ensure that the vocabulary, syntax, punctuation, paragraph structure, and phrasing are consistent with internal standards. 
    • Understand the dynamics of the industry, guide and enhance the user readership and following rate through content planning and other means.


    • 1 to 2 years of experience in producing and editing written content.
    • Strong writing, planning, and editing skills.
    • Creative with a proven ability to develop unique ideas and to expand on them in high-quality written formats.  and able to produce unique ideas and cognition.
    • Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork.
    • Expertise in one or more of the following fields: trading, finance, cryptocurrency, DeFi, and/or online privacy.
    • Bachelor's degree or above in education, journalism, psychology, media, marketing, and related fields.
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Competitive salary
Flexible working hours, Casual work attire