Marketing Lead, Thailand
Thailand, Bangkok
Marketing – Local Marketing /
Hybrid
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
The Marketing Lead will be charged with owning marketing metrics for Gulf Binance, driving growth through a combination of managing local marketing activities according to best practices and brand guidelines. You’ll be expected to help Gulf Binance tell the story in a culturally relevant, accurate & consistent way in Thailand, building trust and reputation in our community as well as those new to blockchain and crypto.
Responsibilities:
- Own marketing metrics to drive growth in Thailand. Be the go-to person for high-level as well as operational insights into markets
- Lead affiliate program design and optimization
- Lead social strategy and optimization in Thailand, ensuring visibility on creative and content
- Flag key market & competitor movements to stakeholders and leadership
- Streamline local workflows to maximize efficiencies
- Drive quarterly marketing strategy, OKRs and accountability tracking
- Ensure local events are executed to our standards and meeting CSAT goals
- Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
- Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement
- VERY IMPORTANT: All marketing activities in Thailand need to comply with rules and regulation of the Thai SEC. Therefore the marketing lead needs to understand the detailed rules and implement all marketing activities accordingly
Requirements:
- A minimum of 5 years of proven success in a similar role
- Comfortable operating in a dynamic, fast-moving environment often with uncertainty
- Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)
- Strong understanding of Thai market
- Previous experience in social media management, affiliate programs, events and influencer management a BIG plus
- Native fluency in Thai and fluent in both written and verbal English
- Effective communicator, able to represent Binance to external stakeholdersUser-focused, data-driven approach to decision making
- Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners
- Functional Understanding of social media and paid channels data analytics
- Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
- Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plus
- Background or interest in the fintech and crypto space preferred
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
