Programmatic Marketing Manager

Global /
Marketing – Marketing /
Full-time Onsite or Remote
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a Programmatic Marketing Manager to drive user growth by planning, executing, and optimizing paid social marketing campaigns. With over 90 million users worldwide, we are looking to expand our reach even further.

This role requires working both highly autonomously and as part of the global distributed marketing team.

Responsibilities:

    • Manage digital marketing campaigns across a range of DSPs including MediaMath, Moloco, LiftOff, Adelphic, and others
    • Monitor and report on performance using analytics tools like CM360, AppsFlyer, Google Analytics, Appannie, and Similarweb 
    • Help manage data integrations between ad platforms, analytics platforms, and our internal data warehouse
    • Develop and implement a robust paid media experimentation approach across creatives, audiences, optimization strategies, channels, and geographies to maximize ROAS 
    • Meet ambitious growth KPIs

Requirements:

    • 3 years of relevant programmatic marketing experience, preferably directly managing digital marketing campaigns for a fintech or mobile app company
    • Deep understanding of marketing optimization and analytics
    • Functional working knowledge of statistics / significance testing (i.e., the ability to interpret data and understand when something is working, not working, or fraudulent) 
    • Must have a strong interest and knowledge in the crypto/blockchain/technology space
    • University degree relating to Business, Marketing, Statistics, or Economics is a plus
    • Must be a fluent English speaker
    • Must be located between UTC+0 through UTC-9 time zones
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Competitive salary
Flexible working hours, Casual work attire