Growth Lead, LatAm

Brazil, Sao Paulo
Marketing – Marketing /
Full-time Onsite or Remote
/ Remote
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.


    • Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
    • Work with global marketing to localize relevant campaigns in service of user growth
    • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
    • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
    • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
    • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
    • Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
    • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
    • Manage new media partnerships end-to-end to drive measurable growth
    • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
    • Help shape the Binance brand in Latam Region
    • Management of team. 


    • Fluency in Portuguese, Spanish and English is a must
    • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
    • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
    • Must have a strong interest and knowledge in crypto/blockchain/technology
    • Must be able to work independently
    • A university degree relating to Marketing is a plus
    • Strong coordination skills and strategic mindset for marketing
    • Familiarity with online and offline marketing avenues such as social media, community management, and event management
    • Proven experience in growing and managing user base.
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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