Head of Marketing, DACH

Germany, Frankfurt /
Marketing – Local Marketing /
Full-time Onsite or Remote
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


Responsibilities

    • Execute on the Binance DACH marketing and growth strategy
    • Contribute to the marketing strategy with ideas to grow the Binance DACH business
    • Spot opportunities and the main point of strategic decision on DACH marketing activitiesExecute on the activities associated with the marketing strategy
    • Delivering digital content in the form of video interviews, podcasts, and webinars
    • Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance DACH stakeholders
    • Deliver to deadlines
    • Maintaining and updating Binance DACH social media channels
    • Respond to social media queriesCreate and post relevant content to Binance DACH social media channels to drive engagement with our stakeholders
    • Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance DACH reputation
    • Ensure the onboarding process is suitable for corporate clients
    • Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests
    • Perform market analysis to determine competitors' product strengths and weaknesses to ensure Binance DACH is continually leading the market
    • Represent Binance DACH at industry events and in business development activities

Requirements

    • Bachelor's Degree in Marketing or Communications, or any other related field
    • Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
    • Proven marketing management experience with strong ownership and emotional intelligence
    • Experience launching marketing initiativesStrong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
    • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
    • Business level fluency in English and native level fluency in the designated local language
    • Execution oriented mindset - with the humility, drive, and scrappiness to get it done
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.