Performance Marketing Manager

Turkey, Istanbul /
Marketing – Marketing /
Full-time Onsite or Remote
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a Performance Marketing Manager to drive user growth by planning and optimizing paid social marketing campaigns and search engine optimization. This role will be reporting to Binance Turkey Marketing Director; requires working highly both locally and globally as part of the global distributed marketing team.

Responsibilities

    • Creating a strong performance marketing strategy & execution plan
    • Manage, analyze and propose optimization in the platforms including Facebook, TikTok, Snapchat, Reddit, LinkedIn and various other social platforms
    • Monitor and report on performance using analytics tools like AppsFlyer, Google Analytics, App Annie, and Similarweb 
    • Help manage data integrations between ad platforms, analytics platforms, and our internal data warehouse 
    • Develop and implement a robust paid media experimentation approach across creatives, audiences, optimization strategies, channels, and geographies to maximize ROAS Meet ambitious growth KPIs
    • Work with editorial and marketing teams to drive SEO in content creation and content marketing
    • Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
    • Research and implement search engine optimization recommendations, analyze competitor advertising links, and link building with local publisher

Requirements

    • 3-4 years of relevant paid social marketing experience, preferably directly managing digital marketing campaigns for a fintech, e-commerce and mobile app company
    • Solid understanding of performance marketing, conversion, analytics and online customer acquisition
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
    • Strong interest and knowledge in the crypto/blockchain/technology space
    • Fluent English speaker
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Competitive salary
Flexible working hours, Casual work attire