Growth Marketing Manager - Central America
Panama, Panama City
Marketing – Local Marketing /
Full-time Onsite or Remote /
Hybrid
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Binance is looking for a Marketing Manager to inspire growth, excitement and education about Binance and our products and the cryptocurrency industry.
With over 10 million users worldwide, we are looking to expand our reach even further.
This role will work remotely as part of a small team with the responsibility of expanding our brand awareness, planning and executing creative marketing campaigns, both online and offline.
It requires working both highly autonomously and as part of the global distributed marketing team.
Responsibilities:
- Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Manage new media partnerships end-to-end to drive measurable growth
- Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
- Help shape the Binance brand
- Report on the effectiveness of campaigns
- Reach ambitious growth KPIs
Requirements:
- Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in the crypto/blockchain/technology space
- Must be able to work independently
- University degree relating to Marketing is a plus
- Must speak local language and have a strong grasp of English
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
