Social Media Manager - CO/MX
Mexico, Mexico City / Colombia, Bogota
Marketing – Local Marketing /
Full-time: Remote /
Remote
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities:
- Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture;
- Lead and drive and develop the local social media accounts (IG, X, YT, TT);
- Own the local social media strategy including channel and content strategy;
- Define local relevant posting strategy and follow local trends and insights;
- Observe market and competitor movements at all times to react with relevant messages and posts;
- Build a network of content creators;
- Build an engaged audience in each channel;
- Develop community networks with local crypto & Web3 communities and drive Binance community channels (Telegram/Discord);
- Own the monthly Binance Live/Webinars agenda for your region including planning and execution;
- Lead the social content strategy including creative content creation around key industry moments, weekly campaign calendar, product launch, events and community activities;
- Ability to work with a matrix organization with global social media guidelines, global social team and with external departments, including influencers and partnerships;
- Support Events & influencer marketing in the region;
- Work closely cross-functionally with the regional marketing team, design, content, performance marketing, and product;
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance;
- Deliver monthly reports and data analysis.
Requirements:
- Minimum 3+ years of experience in digital marketing or social media related roles for brands;
- Spanish native, Fluent English, Portuguese is a plus;
- Deep understanding of the crypto market and crypto culture;
- Social media native;
- Ability to create creative social content;
- Influencer marketing and event management is a plus;
- Experienced working with influencers, content creators and UGC;
- Knowledge of crypto and Binance’s product suite;
- Strong writing and copywriting skills. Demonstrate a clear and concise style of communication;
- Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented;
- Remote and start-up experience is a plus.
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
