Content Strategist

Asia /
Marketing – Marketing /
Full-time: Remote
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


    • Performing exhaustive research to gain in-depth knowledge of all product/ customers/ competitors
    • Performing extensive research and analysis on consumer thoughts and trends
    • Creating specifications and content appropriate for the brand's customer personas
    • Strategizing content pillars and sub pillars
    • Planning the editorial calendar and content proposition
    • Collaborating with internal/external, creative team members and writers to implement the strategy
    • Overseeing writing style and tone for all content
    • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
    • Developing editorial strategy, so content is consistent across all delivery platforms, overseeing the development and launch of new content channels.
    • Conducting periodic content audits, Tracking and calculating content ROI
    • Ensuring that content strategy meets business objectives
    • Strategizing and improving content delivery and promotion.


    • 3-4 years of leading content strategy/ development relevant experience. 
    • Understanding and high interest in the Crypto industry is a Plus. Great Creator with unique Ideas. 
    • Excellent copywriting, content delivery and presentation skills is a must. 
    • Experience handling and strategizing marketing campaigns
    • Ability to multitask, attention to detail and great organization skills
    • Experience working with external agencies/ influencers/ writers/ editors, notably in the financial, business or cryptocurrency sector to product great content.
    • Superior creative and communications skills; well versed in both English and Chinese Language
    • Editorial competency required to conduct thorough audits to determine what content needs to be kept, edited, rewritten, etc
    • Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Competitive salary
Flexible working hours, Casual work attire