Senior Paid Growth Channel Manager - Greater China
Asia
Marketing – Marketing /
Remote
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- Belong to the Growth Department with the core objective of acquiring Chinese users at scale and being accountable for growth metrics; 所属增长部门，核心目标是华语用户规模的批量获取，对增长指标负责
- Expand and manage various types of internet traffic channels. Candidates with one or more of the following growth resources are preferred; 负责拓展各种互联网流量类型的渠道，希望你具有下述一个或多个增长资源
- Exposure to domestic and international mobile phone manufacturers and major media resources (e.g., Android, Apple Store, Facebook, TikTok, etc.), with direct cooperation channel resources highly preferred; 海内外手机厂商和大媒体资源（安卓苹果商店/Facebook/ttk等），有相关可以直接合作渠道资源优先
- Exposure to App store promotion resources, familiarity with user acquisition methods in app stores and ability to develop channel partnerships to drive user acquisition on Apple and Android stores; 应用商店马甲包/功能包/非标/ASA优化资源，熟悉应用商店的获客方式，可以开发在苹果/安卓商店获客的渠道合作
- Familiarity with mid- and long-tail channel resources such as tools, games, and other verticals; 包括但不限于熟悉工具类、游戏类等中长尾的渠道资源
- Independently research and develop various growth models based on business needs, maintain sensitivity to traffic trends, and proactively seek and explore new partnership and growth opportunities; 根据业务结果需要，自主研究各种增长模式，对流量敏感，积极寻找和挖掘新的合作资源
Requirements:
- Marketing experience in finance, gaming, or third-party applications is preferred, with relevant channel resources being a plus; 有过金融，游戏，第三方应用市场推广经验，有渠道资源优先
- At least 3 years of experience in user growth, with access to traffic resources such as download sites, webmaster networks, app store user acquisition, and a solid understanding of growth strategies and methodologies; 3年以上用户增长工作经验，有下载站/站长站群/应用商店获客等相关流量资源，对增长工作有体系化的认识和理解
- Strong self-motivation, team spirit, and a collaborative mindset. Demonstrates humility and kindness when working with others; 自主驱动力强，有团队精神和集体精神。与人协作懂得和善谦逊
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders; 必须具备中英文双语能力，能够有效协调海外合作伙伴及内部多方利益相关者
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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