Marketing Internship Program - French Speaker - July 2024

Paris, France
Marketing – Marketing /
Internship /
On-site
About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Context:
BlaBlaCar’s marketing teams are excited to meet you! Our internships are crafted to provide students with the best possible hands-on experience and to better prepare them for the job market. 

BlaBlaCar truly believes in the potential of interns and does its best to guide, train, and support them. Throughout the program, participants start with a comprehensive onboarding experience, have the opportunity to connect with their mentors and team members, and work on global-scale projects.

The BlaBlaCar Marketing Internship Program is launched twice a year and it welcomes interns in 3 different marketing areas: 
*Digital Marketing team: 2 Interns (1 fluent in French mandatory & 1 non-mandatory)
*Marketing Orchestration team:  2 Interns (fluent in French mandatory)
*Door-To-Door Growth team: 1 Intern (fluent in French mandatory)

About the Marketing teams:

    • Digital Marketing: Within the Digital Marketing team, you will work on all high-impact digital paid channels (Search Engine Advertising, Paid Social, Display, App Stores Advertising, Video & Audio Advertising,...) for several countries (France, Spain, Brazil, etc). You will be joining a very skilled and motivated team whose goal is to accelerate BlaBlaCar’s growth via efficient marketing activations. You will be playing a key role in optimizing marketing performances to reach the company's business objectives as well as increasing our brand awareness.

    • Marketing Orchestration: The Marketing Orchestration team is responsible for defining the marketing roadmap and delivering actions to satisfy specific marketing objectives. Within the Marketing Orchestration team, we are looking for two interns: 1 intern will work exclusively on BlaBlaCar France (long-distance carpooling, bus…) and the other will work on BlaBlaCar Daily (short-distance carpooling). Working closely with the respective Marketing Orchestrator, you will be involved in various topics: the definition of our CRM strategy, the coordination of the content delivery, the finding of new marketing partnerships, coming up with growth hacking ideas, being involved in the planification of above-the-line campaigns (radio, out-of-home, television), and reporting on all the marketing actions performed in the market. You will join a team whose goal is to raise awareness & consideration about BlaBlaCar while making sure our ROI is aligned with our objectives. Being proficient in French is mandatory in these positions: you may have to regularly communicate both orally and in writing to internal and external stakeholders in French. 

    • Door-to-door, Growth: We’re looking at cracking the carpool Door-To-Door usage. We have launched a dedicated, independent team to build a new product to crack this usage. As the Growth Marketing Intern, you will work closely with the Product Marketing Manager in managing all marketing channels to grow our new Door-to-Door product. You will contribute to launching new geographies using our growth playbook, with a key focus on student challenges and social media; iterating on new marketing channels to grow acquisition, defining our user cycle programs to boost activation and retention, and supporting offline acquisition campaigns.

Your Qualifications:

    • You are passionate about the marketing world
    • You are fluent in English (French is mandatory for some positions, see details above)
    • You are rigorous and well-organized
    • You have a passion for data
    • You have excellent communication skills, you are humble, and you enjoy sharing & learning from others
    • You are enrolled in a bachelor's or master's program, available for a 6-month (mandatory) internship starting in July 2024
    • Nice-to-have: First experience in a similar field
    • Being familiar with marketing metrics (CAC, ROI, etc…) is a plus

    • *If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!
      *Please note that having an internship agreement from your school or university is mandatory. We won’t be able to proceed with your application if you do not have this document. 

What we have to offer:

    • Salary range: 1000-1200 gross/month
    • Hybrid working mode
    • One holiday per month
    • Local meal plan policy (Swile card)
    • 50% transportation paid (Forfait Mobilité Durable)
    • Free unlimited carpooling & bus rides
    • Personal growth via trainings, mentorship, and internal mobility programs
    • Regular team building events
    • Mental health support through Moka.care
    • 1 day off per year to test our product
    • Annual budget for Sport & Cultural activities (180EUR reimbursed)

Interested in joining the ride? Here’s what your hiring journey will look like:

    • a 45-minute interview with one of our Hiring Managers- Carmen, Cécile, Hawa, Erwann, & Guillaume from the Marketing teams
    • a full remote case study (which you will be given 3 days to prepare for) along with a 45 mins presentation to one of our Hiring Managers from the Marketing teams
    • a 15-minute discussion with one other team member

    • Usually, our hiring process lasts on average 25-30 days, and offers usually come within 48 hours.

Not sure yet?

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application.