Digital Marketing Analyst

Performance Strategy /
Full-time /
The company + vision.
Everyone’s got the message: machine learning is changing everything. And for Fortune 500 brands in every vertical, it’s actually true — ML predictions are solving billion-dollar, migraine problems. But for smaller brands, the talent and investment needed to build an ML platform are simply out of reach.  

Black Crow is changing that--fast. Founded by a team that has spent the last decade in machine learning, our mission is to help DTC brands turbocharge their growth by delivering bespoke, Fortune 500-grade ML predictions.  It works out of the box, delivered as a service, and costs less than one data scientist. Integration: one click. 

12 months ago, we had one DTC brand using our predictions.  Now we have over 150 — including SAKARA, Burrow, Kinder Beauty, and Native. There are 50,000 more who haven’t heard of us yet. 

Black Crow AI recently concluded a $25 million Series A led by top investors in the DTC and B2B SaaS sectors, and is well funded for multiple years

The team + culture. 
This is the 3rd company Black Crow’s founders have started together. Both previous companies scaled to >$100MM and were voted ‘Best Places to Work’ in NYC many times.

The founders are building Black Crow to be commercially successful, high growth, and valuable. But that’s insufficient as an end--we’re also building a company that we actually want to work at! That means we are human first--we don’t expect anyone to transform themselves to show up at work. It means working together is a positive force in our lives, not something we tolerate for the paycheck. And it means we see diversity as a strength.

Where you come in:
We are seeking a full-time team member to join our Performance Strategy team. This individual will support cross-functional teams by setting up Black Crow technology to best practice, generate reporting updates on performance, and recognize performance trends to make optimization suggestions.

What you'll do:

    • Utilizing Black Crow and platform best practices, implement Black Crow’s technology on Klaviyo, Attentive and other channel integrations
    • Support the Black Crow Customer Success and Sales teams by providing standardized reporting updates on how Black Crow is performing on an as-needed basis, the revenue being driven, and the email/sms list growth generated
    • Logging of client performance for internal dashboards and reporting
    • Provide solutions to common troubleshooting items involving Black Crow and platform specific items 
    • Recognize trends when reviewing platform specific reports and provide recommendations

About you:

    • Degree in Marketing or a related field
    • At least 1 year of experience at a Saas company, DTC ecommerce brand, or Digital Marketing Agency strongly preferred
    • Understanding of basic AND/OR conditional logic 
    • Comfortable working with a ticketing system and the ability to prioritize tasks
    • Understanding of key performance indicators across common digital marketing channels and how these relate to account health
    • Understanding of the digital marketing funnel and common tactics from acquisition through retention
    • Experience with Google Sheets, Excel, or Looker a plus
    • Experience with owned marketing platforms such as Klaviyo and Attentive a plus
    • High attention to detail is a must
    • Critical thinking ability to recognize connections between different settings/tactics with the ability to succinctly explain these to stakeholders
    • Must be able to work EST hours
More about us.
+ Virtual-first and welcome employees from anywhere
+ Unlimited paid time off
+ Fridays are yours - complete flexibility on if or how much you focus on Black Crow each Friday

Love your job.
We love our work and our team. Our machine learning helps ‘flick the lights on’ for companies so they see their customers more clearly and can uncover the true potential of their tools and teams. In turn, we strive to do the same for our people. We’re here to shine light on each other and unlock known (and sometimes unexpected) potential. 

Our vibrant team accomplishes buckets of awesome every day. We also partake in our fair share of daily laughter. Come build the company you’ve always wanted to work for - with inspiring products and a community of passionate people.