Senior Product Marketing Manager
Sydney, New South Wales / Melbourne, Victoria
Growth Operations – Marketing /
Full-time /
Hybrid
What is Blinq?
Blinq is building the fastest, most intuitive way to share who you are and remember who you meet. What started as the world’s #1 digital business card is now the starting point for over 50 million new relationships a year - and growing at unicorn pace.
Our vision is to build the world’s intelligence layer for professional relationships - one that remembers for you, prompts when it matters, and keeps you in play. If that’s the kind of scale and ambition you want to be part of, you’re in the right place.
Why You’ll Love It Here
• Rapid growth: Doubling ARR every few months, expanding our product surface, and rapidly building our team across Sydney, San Francisco, Melbourne, and New York.
• Well-resourced: $45m+ raised from the likes of Blackbird, Touring Capital, Hubspot Ventures, and Square Peg - we’re continuously investing in the people and tools that fuel our mission.
• A rare moment to join: We’re hitting an inflection point - big enough to have momentum, small enough for you to shape the journey.
• Customers love it: 140k+ reviews and a 4.9/5 rating on the App Store - people around the world rely on Blinq to make that first interaction count.
• We work in person, on purpose: We believe creativity and energy are better face-to-face - so we spend 3 days a week in the office and the rest where you work best.
Growth at Blinq
Our Growth team is where sales, marketing, and growth strategy collide to supercharge Blinq’s reach. We bring our story to life for customers, partners, and the broader market - showing them how a single “card share” can launch a lasting relationship. If you’re passionate about connecting big ideas to the people who need them most, this is your place to shine.
Role & Impact
Your role is to position Blinq so clearly and compellingly that our customers not only understand what we do - they feel why we lead the category. You’ll turn product capabilities into stories people can’t ignore, launch features that land with impact, and make sure our value is obvious at every touchpoint. As our first dedicated product marketing hire at a rapidly growing startup, you’ll shape what product marketing looks like at Blinq and set the standard for how we connect the dots between product, market, and customer so every launch becomes momentum.
What You’ll Do
- You’ll be the bridge between product, growth, and market - shaping the narratives, launches, and insights that drive adoption and retention
- Develop and execute product positioning and messaging that makes Blinq the obvious choice in our category
- Own go-to-market strategies for new features and initiatives, from strategy to execution
- Use customer, competitive, and market insights to shape campaigns that deliver measurable impact
- Be the voice of the customer - bringing insights from research, feedback, and data to influence product and marketing decisions.
- Make our product story irresistible across every channel - website, app store, in-app, email, paid, social, sales
- Partner with product, growth, brand, and sales to ensure every launch is aligned, targeted, and high-performing
- Track, analyse, and optimise launch performance to continuously raise the bar
- Equip GTM teams with the tools and narratives to win customers and drive adoption
What You’ll Bring
- 5+ years in product marketing, ideally in high-growth SaaS or consumer tech
- Track record of successful go-to-market launches - from defining the narrative to delivering results
- Sharp positioning and messaging skills - you can turn a feature list into a story people care about
- Customer insight obsession - you know how to gather, interpret, and act on feedback, data, and market trends
- Channel fluency - you understand how messaging flexes across website, app store, in-app, lifecycle, paid, social, and sales
- Collaborative mindset - you work seamlessly with product, brand and growth to align strategy and execution
- Data-driven approach - you measure impact, learn fast, and optimise relentlessly
What You Get
We hold a high bar and move with intent. You’ll get the clarity, trust, and ownership to meet it - and a team that pushes to do the best work of our lives. We back that with:
• Equity & ownership: We’re building something massive, and we want you to share in the upside. Genuinely.
• Competitive salary & growth path: As Blinq grows, your role and compensation grow with it - no glass ceilings here.
• Generous paid time off: At least 20 days fully disconnect each year, with a flexible policy beyond that.
• Parental leave that grows with you: 12 to 26 weeks full pay, based on tenure.
• Free food: Enjoy daily breakfast and lunch at some of our offices, plus an always-stocked snack bar.
