Social Media Coordinator

Santa Monica, CA /
Marketing /
Are you a young professional looking for an innovative start-up to grow your social media and content creation skills? Then this is the perfect position for you! Promenade Group is looking for a dynamic social media manager to help our local small and medium-sized businesses with increased consumer awareness, engagement, acquisition & growth. 
This includes helping to manage Premier BloomNation Florist's Social Media properties and advising on best practices on Instagram, Facebook, Yelp & other social media channels. 

Who you are: an expert on building dynamic, high quality, and engaging content for small businesses.  BloomNation is disrupting a $35 billion fragmented industry that has been controlled by antiquated brokers.  The social media manager will have the opportunity to directly affect the bottom line of small businesses across the country. Rewarding!

·         Awareness: Create dynamic content and develop social strategies to help florists attract high-value flower buyers.
·         Engagement: Grow and manage local businesses Facebook and Instagram pages to increase customer engagement and awareness. 
·        Source and maintain relationships with social influencers for in-house projects
Support promotional and marketing efforts

Desired Qualifications
·         2+ years in social media management
·         Professional photo editing skills
·         Experience working with social media management tools.
·         Able to take the reins and run projects on your own.   You must be a self-starter and able to work independently across multiple concurrent initiatives in a fast-paced environment.
·         Excellent problem-solving skills, business judgment, strategic and analytical capabilities.
·         Experience building and managing relationships.

About BloomNation:
BloomNation is the Etsy for local florists.
Imagine if McDonald's was your only option for ordering food online.  Ridiculous as the scenario may sound, it's exactly how the online floral industry operates today.  The overwhelming bulk of online floral transactions go through a small handful of major "wire services" (FTD, 1800Flowers, Teleflora, etc.) that rolled up the floral industry in the early days of the internet by offering a generic set of bouquets, regardless of which florist fulfills the order.  The problems are numerous: designs are lowest common denominator, florists receive only a small portion of what you pay & so must fulfill your order using their cheapest or dying flowers, the wire service middleman reduces accountability, and what you order is often not what you receive.
Enter BloomNation.  We're able to provide consumers more unique bouquets, better value for your money, and higher quality flowers by bringing local artisan florists online.  The opportunity we're pursuing is very rare: a huge badly broken market and a solution for which the industry is clamoring. Our marketplace makes the experience better for both consumers and local florists.  Finances aside, we make the world more unique & interesting while helping local businesses thrive.
 Team and Culture
Our team is backed by the best investors in the industry including Ronny Conway, Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.).  We are still early enough that options matter... a lot... We are recruiting Silicon Beach's top talent as we rapidly scale up our still small (~35 people) team.  Join us if you are an entrepreneur at heart & if you want to own and be a leader in your area of expertise.  If you're passionate, energetic, and easy to work with you will thrive here.
More about us - Promenade
Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - Floral (BloomNation), Food (Dig-in), Beverage (Swigg), and Breweries (Bevv). The company is based in Santa Monica, CA.
Additional highlights…
Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica
Why join Promenade?
If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.