Email Marketing Assistant (German speaking)

Amsterdam
Digital Marketing – bloomon /
Full-time /
Hybrid
bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain!  We skip the auction and wholesale, to shorten the journey for our flowers.  And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times).  Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.  Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. 

🛠 Digital Marketing @ Bloom & Wild Group
Our Digital Marketing team is responsible for driving sustainable growth in each of our markets, by delivering innovative, creative and measurable digital campaigns.  Our Retention team sits within Digital Marketing, and  is responsible for nurturing Bloom & Wild’s existing customers. We aim to drive frequency and reactivation across the customer lifecycle, and use a combination of  email, push notification and digital marketing initiatives to support customer engagement and lifetime value.  In doing so, we collaborate with many teams across the business, including Brand and Creative, Commercial, Data and Product teams.  

 💻 What you’ll be doing 
We’re looking for an Email Marketing Assistant to join our Retention team, and look after Email and Push channels to drive repeat orders from existing customers in Germany and Austria.  You’ll support on end-to-end campaigns for your markets, which will include historical retrospectives and analysis, campaign ideation, writing creative briefs, campaign testing, actioning feedback, and sending beautiful campaigns to our customers!

⚙️ Based in our Amsterdam office at least 1 day each week, responsibilities will include:

    • Work closely with Emily, our Retention Marketing Manager, to plan, brief and deliver our email marketing strategy for Germany & Austria.
    • Collaborate with our Brand, Creative, Range and Country teams to deliver customer-centric email campaigns.
    • Build our email, push notification and in-app message campaigns, including A/B test setups, customer segment creation, and scheduling of content within our email service provider (Braze).
    • Discount and tracking code creation in our content management system.
    • Report on key performance metrics to the wider team in monthly meetings.
    • Analyse A/B test results and provide actionable insights and recommendations.
    • Manage the campaign creation process, ensuring workflows are kept up to date with the most recent status so the team has excellent visibility on progress.

✅ You’ll love this role if you…

    • Are passionate about marketing, data and understanding customers!
    • Some email marketing or HTML experience would be an advantage, but is not essential.
    • Are fluent in English and German
    • Analytical mindset - you love to understand the data and experience working with data/excel would be beneficial
    • You care about the detail - you’re methodical and precise and deliver to a consistently high standard
    • Organised - you take a thoughtful approach to planning and prioritising your work and are comfortable managing a number of projects.
    • Proactive - you take responsibility and initiative to get things done, are willing to roll up your sleeves get stuck in
    • Have a collaborative style that enables you to work with a range of different people and teams 
    • You’re excited about problem-solving and love to take a logical approach to finding solutions
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers.  We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.


🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas 
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.  


🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day. 

🌻 Work that works for you 
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year 
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations.  Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance

🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers 
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Financial wellbeing support through Bippit
- Workplace pension contributions

🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Access to the Goodhabitz learning platform
- Internal & external  Speaker Sessions on a variety of different inspirational topics. 

💐 Moments that matter
- We love having lunch together!  We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!


🫱‍🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

If your application is successful, you can expect to have a quick 30 minute chat with Estelle in our Talent Team,  to run through your experience, motivations and the role in more detail.   You’ll then meet with Emily, our Retention Marketing Manager and this will be followed by a short take home task and additional interviews with other members of our Digital Marketing team.

We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.