Senior Commercial Associate (Subscriptions)
London
Commercial Teams – Bloom & Wild /
Full-time /
Hybrid
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ The Commercial Team @ Bloom & Wild Group
Our team cares wildly about delivering ambitious and profitable growth across all of our markets and brands. We’re firmly focused on operating profit, whilst also keeping an eye on the long term commercial view, and our wider business goals, in everything that we do.
This may sound like a cliche, but we really are a bunch of fast-thinking problem-solvers. Our Slack channels are full of problem solving and knowledge sharing threads, as we work together on our shared mission. We know where we’re headed, and we’re all ready to jump in to support each other to get there.
We’re a distributed team, with team members across the UK and Europe. We work with almost all other functions across the business, and are really proud of our ability to collaborate effectively. We're always looking for ways to connect and work together; making use of both our virtual tools and our lovely offices. We try to come together as a full team once a year in either London or Amsterdam for an offsite, and throughout the rest of the year we gather in our respective country teams as frequently as we can!
💻 What you’ll be doing
Reporting to Rachael, our Head of Subscriptions (bloomon), you'll drive commercial performance of our subscriptions for the bloomon brand. Covering 5 geographies, you will work with a wide range of different teams within the business to increase the size of our active subscriber base - through new customer acquisition, reactivating previous customers and reducing churn of our existing customers.
You’ll be the eyes and ears of the customer, highlighting data-led areas for improvement and managing initiatives to drive that improvement - to build an experience that our customers love and advocate for!
We have big growth and profitability ambitions for the subscriptions part of our business. This is a new role and a great opportunity for someone who’s excited by the idea of working for a fast paced, data-driven business, who’s got some exciting challenges to solve!
⚙️ Responsibilities will include:
- Collaborate with the broader Commercial team (Trading in particular) to deliver our subscriptions commercial roadmap, ensuring best practice throughout.
- Monitor and drive reactivation and churn metrics with our Retention team - by testing campaigns on various marketing channels and lead the way on reporting the success of these initiatives
- With our Product and Design teams, review the current customer experience and benchmark the experience of other subscription businesses - ensuring we build functionality to meet customer needs, and meaningfully impact the metrics we care about
- Test new acquisition strategies tailored to our brands and markets. Test different incentive strategies and prove the value of each of them
- Alongside our Range and Operations teams, model best operational practices for our subscriptions. Highlight the importance and value of alternate operational models to the wider business, and work with our ops team to implement these initiatives
- Be the voice of subscription customers as we develop improvements to our proposition.
- Lead the way on key metrics to report success. You'll work closely with Business Intelligence to model lifetime value of our subscribers and identify how we can predict
- Become the point person for subscription customer base movement. Understand seasonal variation, and become familiar with key metrics including churn, reactivation, frequency, AOV
- Prepare metrics and commentary for key performance meetings
✅ You’ll love this role if you…
- 2-3 years professional experience, preferably in a commercial, analytical or operational role
- Proactive and results-driven, with a keen desire to learn
- Passionate about customer experience and putting the customer first
- Highly logical in your approach to solving problems - you like finding simplicity within complexity
- Excellent communication skills
- Strong project management and stakeholder management skills
- Proficient in Excel / Google Sheets
- Ability to work collaboratively, with a high attention to detail combined with pragmatism and the ability to get stuff done
- Excited to work in a fast paced environment, confident with multi-tasking, working to tight deadlines - and like to have fun along the way!
- Experience working in a scale up environment
Nice to have:
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging @ Bloom & Wild
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.
🧭 Our ways of working
We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.
We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.
Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.
We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
🌟 Work that works for you
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
Our perks and benefits include:
⏰ Flexible working & work from abroad
🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
💛 1 Volunteering day each year
🐣 Enhanced family leave and a workplace nursery scheme
🌱 A flexible training framework for every stage of your career
💐 Irresistible discounts on our products, blooms & subscriptions!
📈 Share in our success with a choice to take equity options from day 1
For more information on our perks & bens, please see www.bloomandwild.com/careers
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
Please apply below and take a moment to complete the additional questions. If your application is successful, you'll meet with Rachael (Head of bloomon Subscriptions), and this will be followed by a task based interview with some of our other Commercial team members.
We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.
#Bloom&Wild
