Senior PR Manager - 12 month FTC
London
Brand & Creative – Bloom & Wild /
Full-time /
Hybrid
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ The Brand Team @ Bloom & Wild Group
We’re a vibrant and dynamic bunch of 15 creative thinkers across 3 disciplines: brand (including brand management, brand partnerships and social media), creative (including creative concepting, art direction and copywriting, production, graphic, content and physical product design) and communications (consumer PR).
We’re responsible for our global brand strategy and creative output, and work with teams across the business in all markets to bring this to life. We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Research to inform our thinking, the Range and Commercial teams on designing our products and services, with the Germany team on plans that resonate in their local market, and with our Digital Product and Design teams on our website and app.
We’re passionate about who we are as a brand and how we show up creatively in the world - and we love seeing Bloom & Wild grow, so we work at pace, pouring thought and care into everything we do.
This role reports to Jo, our Brand & Range Director.
⚙️ What you'll be doing:
We are looking for a Senior PR Manager to join us for a 12 month FTC at Bloom & Wild starting at the end of October 2025. This role reports to our Brand & Range Director and joins an agile team of 5 brand specialists.
This role owns the consumer PR function for the Bloom & Wild brand across both of our markets (UK & DE). You’ll be joining a fast-paced team, responsible for defining and driving our external consumer comms strategy, building brand love and affinity, and delivering best-in-class, impactful PR campaigns.
- You'll own and deliver against our PR and comms strategy, delivering always-on drumbeat product placement coverage as well as brand campaign coverage at key seasonal moments.
- You’ll plan strategic and creative PR activations which compliment paid and owned activity across brand campaigns and earn cut-through, with the support of the wider Brand team and third party agencies where relevant.
- You'll identify and nurture relationships with key media outlets, journalists, and influencers to enable you to secure quality earned media coverage.
- You’ll champion the role of PR across wider marketing teams, providing industry insights and expertise to ensure the strongest possible campaigns.
- You’ll measure all coverage against clear KPIs and report on the ROI of your activity. You’ll have a test-and-learn mentality and spot opportunities for improvement with comprehensive reviews and recommendations for the future.
- You’ll own and oversee our relationship with a PR freelancer in Germany, working with them to shape, iterate, execute and report on activity in the market.
- You’ll be a strong collaborator and work cross-functionally with teams including Creative, Range, SEO and Digital Marketing to deliver the best work possible.
- You’ll own and manage the PR budget, ensuring maximum value and effectiveness.
✅ You’ll love this role if you…
- 7+ years of experience in a PR or communications role, ideally in-house
- Experience working on ecommerce or D2C brands.
- Experience across as many PR touchpoints as possible, including product placement, brand campaigns, partnerships, corporate communications, affiliates and SEO.
- Experience working collaboratively with creative teams to create work that is inspiring, engaging, and delivers results.
- Experience managing project budgets and agency relationships.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging @ Bloom & Wild
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.
🧭 Our ways of working
We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.
We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.
Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.
We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
🌟 Work that works for you
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
Our perks and benefits include:
⏰ Flexible working & work from abroad
🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
💛 1 Volunteering day each year
🐣 Enhanced family leave and a workplace nursery scheme
🌱 A flexible training framework for every stage of your career
💐 Irresistible discounts on our products, blooms & subscriptions!
📈 Share in our success with a choice to take equity options from day 1
For more information on our perks & bens, please see www.bloomandwild.com/careers
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
If your application is successful, you can expect to have a quick 30 minute chat with a TA partner, to run through your experience, motivations and the role in more detail. Following this you will have a first round interview with Jo, the manager for the role, and then a short role-related task for discussion with others from our team.
We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.
#Bloom&Wild
