Brand Director, Korea
Korea
International – South Korea /
Full Time (Hybrid) /
Hybrid
Blue Bottle Coffee is a passionate and fast-growing team striving to be the undisputed leader in specialty coffee - leading from seed to cup to culture. In Korea, we are at a pivotal moment of growth and seeking a strategic and creative senior leader to join our leadership team as the Brand Director.
Reporting into the Global Head of Brand Marketing, with a dotted line to our General Manager, Korea, you will work collaboratively with local and global leadership while directly managing Marketing, Communications, Creative and Product functions. You will be a hands-on leader, build and execute inspired campaigns, and help the organization achieve its ambitious goals across our cafe and digital channels.
You will:
- Create and execute a comprehensive brand strategy that aligns with our business goals and vision
- Oversee all marketing, social media, communications, PR, creative, and product development initiatives
- Lead the development and execution of brand campaigns across all channels, both online and offline
- Partner with cross functional team members to ensure that all brand initiatives - from messaging to product offerings - are engaging and exceed our guests’ expectations
- Build, develop and lead a high-performing Brand team that is creative, collaborative, and focused on results
- Measure and analyze the performance of all brand initiatives and report on key metrics
- Effectively manage the annual marketing budget optimizing for impact and measuring results along the way
- Stay ahead of industry trends and identify new opportunities for growth and innovation
- Collaborate with and manage internal and external partners, including agencies, influencers, and media outlets
- Enforce global brand guidelines to ensure consistency and brand integrity and also help establish local guidelines when needed
- Help identify and create brand partnerships and create successful collaborations
You are:
- Someone who has great taste!
- An inspiring leader
- Obsessed with consumer behavior and a natural story-teller
- A hands-on and results-oriented leader with a deep understanding of what makes a great brand
- Comfortable navigating through ambiguity
- A thoughtful, collaborative partner who builds trust-based relationships with team members at all levels
- Detail oriented without ever losing sight of the big picture
- Fluent in Korean and English (written and spoken)
You have:
- 3+ years of work experience as head of Brand preferably in a fast-paced, high growth retail company
- Leadership abilities to motivate and develop a high-performing team
- Knowledge and deep understanding of the Korea marketing and media landscape
- Exceptional communication and presentation skills to engage leadership and stakeholders
