(Sr.) Communication Specialist
Seoul, South Korea /
International – South Korea /
Full-time
/ On-site
Blue Bottle Coffee Korea is looking for a passionate and seasoned Communication Specialist to join our Korea Brand team. As the Communication Specialist, you will craft, execute, and sustain communication strategies for Blue Bottle. This role requires a strategic mind that can create meaningful communication strategy/campaigns and the ability to work in a fast-changing, highly competitive media/ social media landscape.
Reporting into the Brand Marketing Manager of Korea, you will work collaboratively with local and global team members. This is a hands-on role where you will help develop and deliver our story and to give us a competitive advantage in the marketplace.
You will :
- [Integrated Marketing Communications Management]
- Manage the concept-to-launch execution of some new cafe, product launches and ensure that campaigns are cohesive, on time, and drive intended business results
- Manage seasonal and holiday campaigns, coordinating work across teams, managing timelines, and ensuring work is executed successfully against business objective
- Develop stories and manage campaigns end-to-end (strategize, plan, launch, analyze performance, manage feedback)
- Align with leadership for the integrated marketing plans while ensuring consistent branding and messaging
- [Contents Development & Social Media Management]
- Manage our social media accounts and the create necessary local content
- Craft everything from executive messaging to consumer facing materials, press releases, social contents, and everything in between
- Build and maintain relationships with key journalists, social media press and different kinds of influencers, as well as the ability to pitch and secure coverage for stories
- Assist with content generation, working with internal teams to ensure all written communication and imagery is consistent and in line with key brand message and social brand strategy
- [Offline Campaigns & Marketing Activations]
- Ignite our communities with local marketing events/ new cafe openings, campaigns, and programs that drive acquisition, retention, and engagement
- Support our ‘new cafe openings’ by creating community outreach plans and drive engagement across different channels
- Support special projects related to direct sales channel activation, community engagement and outreach
You are :
- A thoughtful and effective communicator; one who listens and collects information before coming to conclusions
- A natural storyteller - understands the importance of story and always looking for new ways to bring story and experience to life
- A born collaborator that enjoys working in teams and building relationships both internally and externally
- Able to plan and execute Integrated Marketing Communications(IMC) connecting brand strategy, product, PR and events
- Skilled at time management - truly understanding what is important vs urgent
- A self-starter and problem solver with a strong bias towards action
- Curious and eager to learn!
You have :
- 6+ years of experience in-house or at an agency
- Prior experience in FMCG and/or brand-led retail businesses (F&B industry is a plus!)
- A deep understanding of the Korea media landscape
- Fluency in social media and marketing
- A drive to create engaging, thoughtful, and bold work - happily obsessing over every detail while always moving work forward
- Proficient Korean & English written and verbal communication skills
- A keen eye for storytelling, contents development, photography, and videography
- A deep love and respect of delicious coffee, food and amazing guest experiences
