Digital Designer

New York City /
Marketing /
Full-time
Bluecore, a fast-growing SaaS company, is looking for a full-time Digital Designer to join our team. As part of our high growth and fast-paced environment your focus will be creating, conceptualizing, designing, and executing digital content for the company website, landing pages, email and digital campaigns, as well as interactive web experiences. You’ll be directly responsible for creating and publishing digital projects, communicating cross-functionally about performance of assets, and ensuring our digital content clearly communicates Bluecore’s values, features, and key differentiators.

You’re the Ideal Candidate If:

-You’re an expert in graphic design and understand how thoughtfully designed experiences can impact all aspects of the organization
-You demonstrate a deep understanding of how to create digital assets optimized to easily convert prospects into customers and drive inbound leads 
-You’re passionate about implementing a cohesive and powerful visual presence across digital platforms
-You find data empowering and use it to strategize your design work  
-People love to collaborate with you because you’re inspiring, organized, and an enthusiastic team player
-You will report into the Creative Director who sits under the Senior Director of Marketing

Responsibilities

    • Collaborate heavily across Marketing, Events, Demand Generation, Product Marketing, Sales, and Customer Success teams to execute the most relevant and effective digital content
    • Work closely with the Demand Generation team to create optimized landing pages, digital campaigns, and email templates with the goal of elevating our content, increasing conversions, and standing out amidst a sea of digital communications
    • Thoughtfully and strategically use Bluecore’s visual identity, brand voice, and messaging to create consistently designed experiences that resonate with our customers and prospects and give us an edge in a competitive landscape
    • Update and refresh existing emails templates and web pages by providing well-researched and efficient solutions
    • Analyze performance of digital content and use data to enhance interaction and improve digital experiences and achieve defined measures around engagement and lowering bounce rates
    • Consider UX, responsiveness and mobile-first thinking to ensure our digital experiences are set up to be effective and accessible across all platforms, specifically for email, website, and landing pages 
    • Take a hands-on approach in working with our contracted website developers and Bluecore’s Website Governance Council to provide recommendations and make designed updates for an improved website experience
    • Produce work that always upholds Bluecore’s high standards of being thoughtful, powerful, and straightforward

Qualifications

    • 3+ years as a hands-on Digital Designer working with a creative team in marketing or advertising required
    • A minimum of 1 year in-house or agency experience required
    • Bachelor’s degree in Fine Arts/Graphic Design/Visual Communications or commensurate experience
    • Expert knowledge of Adobe Creative Suite and Sketch required
    • Knowledge of information architecture, usability, and UX/UI Design required
    • Understanding of user centered design and development processes across mobile, tablet, and desktop
    • Ability to conceptualize and execute digital campaigns and display ads including animation, responsiveness, and interactivity for all digital touch points
    • Ability to both translate a cohesive design identity and develop it further across a diverse set of digital projects
    • Excellent verbal and written communications skills which allow you to defend your design decisions and present effectively to internal stakeholders
    • Strong instincts for organization, time-management, workflow and processes (We love Asana and hope you do too)
    • Take constructive criticism and apply it to existing projects, while ensuring strong design and being able to meet tight deadlines
    • Experience working at a MarTech or SaaS company preferred
    • Bonus points: Experience with motion graphics design and/or Ceros
    • Props if: You have working knowledge of Demand Generation tools Marketo and/or Unbounce
    • A huge plus: Ability to convert web and email designs into HTML

    • All applicants must submit a portfolio showcasing your top digital projects. We like to see projects which demonstrate a consideration of UX/UI and responsive design across platforms and well as strong knowledge of graphic design basics including typography, photo editing, color and information organization.
Benefits:
Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies.
- Comprehensive medical, dental, and vision insurance
- 401(k) plan
- Monthly discretionary reimbursement towards fitness, home office and/or Learning and Development opportunities
- Generous Parental Leave & flexible vacation policy

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
 
Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.