Lifecycle Marketing Specialist
Rochester Hills, MI
Marketing /
Remote /
Remote
$47,000 - $50,000 a year
Your Role:
As a Lifecycle Marketing Specialist, you’ll support our Lifecycle Marketing team by executing email and SMS campaigns end-to-end using platforms like Klaviyo and Emarsys. You’ll design creative assets in Photoshop, write and edit marketing copy, build automated flows, segment audiences, pull performance reports, and perform QA checks. You’ll learn how to use digital storytelling and strategy to drive customer loyalty and repeat purchases.
This is not a social media or paid ads role: it’s focused purely on retention marketing via email and SMS.
We’re looking for a creative, adaptable team player who thrives in a fast-moving, agency-style environment. Even if you haven’t worked in an agency before, you should be comfortable managing shifting priorities, working on multiple brands, and staying busy in a role where no two days are quite the same. You’ll have the opportunity to learn the fundamentals of lifecycle marketing strategy and grow into a highly skilled specialist.
Key Responsibilities
Design email and SMS graphics using Photoshop
Write or edit short-form copy for emails and SMS
Build and schedule email/SMS campaigns in Klaviyo and Emarsys
Create and manage automation flows (e.g., welcome, post-purchase, winback)
Build audience segments based on behaviors and profile data
Perform QA testing and checklist reviews for campaigns and flows
Set up and track A/B tests
Pull performance reports and insights using templates
Track and follow up on client feedback and approvals
In Your First Month, You Will…
Complete onboarding and training in BW’s retention marketing process
Begin learning Klaviyo and Emarsys (if not already experienced)
Design email creative and draft copy for assigned brands
Build and test basic email and SMS campaigns
By Month 2, You’ll Be…
Owning the day-to-day execution across 3–5 client accounts
Building fully tested, on-brand campaigns with light HTML/CSS (templates provided)
Pulling and interpreting basic reporting data
Contributing ideas to improve flows and customer journeys
Desired Skills & Experience
6–12 months of experience supporting digital marketing campaigns
Basic to Advanced Photoshop skills for email graphic creation
Familiarity with tools like Klaviyo, Emarsys, or similar (or willingness to learn)
Some understanding of HTML/CSS preferred (but not required)
Strong attention to detail with a process-driven mindset
Comfortable juggling shifting deadlines and multitasking
Excellent written communication and client-facing professionalism
Proficient with Microsoft Office tools
Must be located in the US to apply
Bonus Points If You Have…
Experience working on multiple brands or projects at once
Interest or experience in loyalty and lifecycle marketing strategy
Familiarity with email design best practices and performance metrics
Exposure to eCommerce or DTC marketing environments
Worked in a client-facing role or team-based creative environment
