Marketing Manager
Chicago, Illinois
Marketing /
Full Time /
Hybrid
At Bodo, we are driven by a mission to revolutionize how organizations harness the power of data by democratizing efficient compute at scale. With the creation of the first compute engine that brings HPC levels of performance and efficiency to large-scale data processing, we have already helped some of the most data-forward companies in the world with their data challenges. But we believe this is just the beginning. Our mission has received endorsement through investments from industry leaders like Dell Technologies, Snowflake, and hardware providers such as AMD. Additionally, the enthusiastic adoption by Fortune-10 customers further validates the impact we are making. We are poised to shape the future of data platforms and set a new standard for what is achievable with data. To achieve this vision, we are seeking ambitious, hungry, and talented engineers to join our team. Together, we will drive transformative change and build the data platform of the future. Join us on this exciting journey as we redefine the possibilities of data and unlock its full potential.
About the Role
We are looking for an experienced, results-oriented Demand Generation Manager with a strong content focus. This person will work closely with the Director of Growth Marketing to establish a multi-channel demand gen strategy, and will own and execute demand gen programs focused on increasing target account engagement.
Our ideal candidate will have a strong understanding of B2B marketing, ABM, and demand generation—and a roll-up-your-sleeves work ethic and a passion for all aspects of developing and creating great, impactful marketing campaigns. If you’re ready to join a fast-paced company in a creative role and love to build incredible content at the forefront of the data revolution, this is your dream job.
What You'll Do
- Take ownership of all demand generation execution, from building workflows in marketing automation systems, to writing emails, to crafting campaigns across various ad platforms
- Execute a tier-based approach to ABM programs to scale, including list criteria and management, audience building, target messaging, design, and content creation
- Manage the design, production, and delivery of various marketing, communication, and promotional materials, including ebooks social, emails, website content, presentations, and more
- Develop lead flow strategies to move prospects through the lead cycle and optimize funnel velocity through collaboration of cross-functional marketing and sales teams, as well as outline appropriate qualification criteria and triggers for engagement
- Drive CRM data stewardship, ensuring integrity of account records in the CRM, including lead data and opportunities
- Stay up to date on industry trends, competitor activity, and emerging technologies to inform demand generation strategy and tactics
- Manage event logistics, as needed
What You'll Have
- 3-5+ years experience in a fast-paced demand generation environment, ideally with a B2B SaaS tech product. ABM experience is a plus
- MarTech proficiency. You have experience with Hubspot, Salesforce, Google Ads, LinkedIn ads, and additional paid channels, having managed and tracked progress to achieve business goals.
- A growth mindset. You’re a creative problem solver, always on the lookout for new campaign types and channels to test to reach our target audiences, then learn and improve.
- A dual-minded perspective: You are equally creative and analytical, enjoying ideation and creative problem-solving to drive measurable results.
- A team player. You work exceptionally well cross-functionally and with external resources (agencies, vendors, cross-functionally teams, etc).
- A self-starter. You enjoy working independently against tight deadlines in a fast-paced, changing environment while keeping a sharp eye on detail and accuracy.
Perks of Working at Bodo:
-Comprehensive insurance plans, including Health, Dental, and Vision coverage, to prioritize your well-being.
-State-of-the-art Apple MacBook equipment to empower your work.
Generous employee equity awards, allowing you to be an integral part of our success.
-Paid parental leave to support your work-life balance.A 401K plan to secure your financial future.
HSA plan for healthcare savings.
-Remote work options, offering flexibility and a healthy work-life integration.
-Employee training opportunities tailored to your career goals, including conferences and other learning experiences.
Developing new complex technology and building an enterprise-grade software product around it is not easy—we are looking for technologists with a strong passion and drive to make it happen! Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. Bodo encourages you to break the statistic and apply. No one ever meets 100% of the qualifications. We look forward to your application.
Read more about Bodo's Series A Round: Techcrunch Article Business Wire PRLearn more about our product:https://www.youtube.com/channel/UCSOD99SjLAX-UR_gGRNQzTAhttps://youtu.be/DJ1sGQryoAchttps://www.dataengineeringpodcast.com/bodo-parallel-data-processing-python-episode-223/
