Product Marketing Manager (Hybrid or Remote)
Remote
Marketing /
Full Time /
Hybrid
Bolster is an AI-powered brand protection and threat detection platform helping companies detect, investigate, and take down phishing and impersonation scams—across web, social, app stores, dark web, and email—before they cause damage. We work with some of the most recognizable brands in the world and are on a mission to eliminate digital fraud at scale.
We’re looking for a Product Marketing Manager who loves turning complex ideas into clear, compelling stories. In this role, you’ll contribute to go-to-market strategy, help shape product messaging and write content that drives awareness and demand. This is a great opportunity for someone with a strong content marketing background looking to grow into a product marketing role—or a current product marketer who enjoys writing and storytelling.
Key Responsibilities
- Contribute to product positioning and messaging by helping translate technical features into clear, customer-centric language across content and collateral.
- Support go-to-market efforts for new product launches by partnering with product, sales, and demand gen on launch content, internal enablement, and campaign support.
- Create high-impact content such as blogs, solution briefs, case studies, landing pages, and sales one-pagers that support awareness, education, and lead generation.
- Help develop sales enablement materials including pitch decks, ROI stories, and objection-handling guides to support the sales process.
- Partner with demand gen to deliver campaign assets—contributing to email copy, landing pages, content offers, and nurture flows.
- Conduct light competitive and customer research to inform content themes and support messaging refinement.
- Collaborate on thought leadership and editorial strategy, helping shape Bolster’s point of view in the market and ensuring consistency across channels.
Requirements
- 3–6 years of experience in B2B SaaS marketing, ideally with experience in both product marketing and content creation.
- Strong writing and editing skills—you can take technical concepts and turn them into clear, engaging narratives.
- Familiarity with marketing fundamentals like positioning frameworks, buyer journeys, and sales funnels.
- Collaborative, proactive mindset with the ability to work across teams and manage multiple projects.
- Bonus points for experience in cybersecurity, fraud prevention, or AI, or with tools like HubSpot, Figma, Salesforce, or WordPress.
$90,000 - $143,000 a year
Why Bolster
Bolster creates a Next-Generation Fraud Prevention SaaS platform & CheckPhish community platform based on pioneering work in Artificial Intelligence-based phishing and scam detection systems.
Bolster protects the world’s top brands like Zoom, Dropbox, Uber, LinkedIn, Roblox, and other Fortune 500 customers. We are funded by top-tier investors led by Thomvest Ventures and Crosslink Capital. Our team has over 100 years of combined cybersecurity experience at Cisco, Symantec, McAfee, Bell Labs, Open DNS, and Lacework.
Our AI/ML technology protects regular citizens from bad actors on the internet, using industry-leading deep learning, computer vision, natural language processing, and machine learning models for highly accurate real-time detection & automated takedown of fraudulent sites at the internet scale.
We also brought our technology to the community with CheckPhish, https://checkphish.ai. It is a free tool that protects millions of consumers from daily phishing, fraud, and fake sites. Charities, non-profits, social benefit corps, and schools are targets too. To aid the world, we will give our technology & services for free or at cost to any approved charity, non-profit, or social benefit corporation.
Our work is challenging but fun. We're all about shipping elegant, high-leverage products. Bolster cares deeply about collaboration, feedback, and iteration. Trust and respect are deeply rooted in our unique culture. Our inspiring proven leaders are hiring great people, providing super benefits, and impacting the world!
Learn about our cultural values: https://bolster.ai/about-us
Pay Transparency:
Based on California law, the following details are for California individuals only:
California base salary range and eligible for equity and benefits.
Your actual base salary and level will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.
What we offer:
-Excellent medical, dental, and vision insurance
-Flexible time off + paid holidays.
-Equity + 401(k) plan
