Product & Community | Marketing Manager
New York
Marketing – Product Marketing /
Full-time /
On-site
We are seeking a dynamic Product Marketing Manager to join our team. In this pivotal role, you will act as the chief evangelist for Bookee, driving awareness, adoption, and success for our users. Your deep understanding of the business challenges faced by fitness studios will enable you to create targeted, educational content and strategies that resonate with our audience and position Bookee as the go-to solution.
Key Responsibilities:
- Product Evangelism: Serve as the leading voice of Bookee, articulating its value proposition to both internal stakeholders and the external market. Leverage webinates, youtube and loom videos to spread the word about Bookee and its impact on a fitness business.
- Market Research: Conduct thorough research to understand the evolving needs of fitness studios and how they utilize Bookee. Identify trends, challenges, and opportunities to better align our product offerings with market demands.
- Content Creation: Develop and execute a comprehensive content strategy that addresses the pain points of fitness studios. Create engaging, informative materials such as blog posts, case studies, webinars, and instructional guides that educate the market on overcoming operational challenges with Bookee.
- Solution Playbooking: Analyze how different fitness studios achieve success with Bookee. Document and playbook these solutions, creating a repository of best practices and success stories that can be shared across our user base to drive product adoption and satisfaction.
- Cross-Functional Collaboration: Work closely with the product, sales, and customer success teams to ensure a unified approach to market penetration and user support. Provide insights and feedback from the market to help shape product development and marketing strategies.
- Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and content. Utilize data to make informed decisions and adjustments to our marketing approaches, ensuring maximum impact and ROI.
Qualifications:
- Exceptional communication skills, with a flair for storytelling and public speaking.
- Proven experience in product marketing, preferably within the tech or fitness industry.
- Strong research and analytical abilities, with a knack for uncovering insights from data.
- Experience creating video content.
- A collaborative mindset, with experience working in cross-functional teams.
- A self-starter attitude, capable of operating in a fast-paced, dynamic environment.
Why should you join Bookee?
- Help fitness & wellness entrepreneurs impact more lives
- Building a global category leader
- Deign-first product built for the top 10% of market
- Backed by top-tier VCs & Angels (raised $3.2mn from Prime Ventures, Antler; and leader-operators at companies like Meta, Gitlab, & CleverTap)
Website -https://www.bookeeapp.com/
LinkedIn - https://www.linkedin.com/company/bookeeapp/
