Senior Director of Business Development, GMP Platforms & Services

United States /
Business Development – Business Development /
Full Time
We are seeking a high-performing, dynamic Senior Director of Business Development with experience selling enterprise measurement and media technology solutions, media management services, and related offerings. You will be responsible for generating opportunities and securing new business with brands, advertisers, and enterprise organizations.  The role will focus on extended licensing and service agreements for Google’s enterprise marketing platforms suite, Google Marketing Platform (GMP) which is inclusive of analytics, tag management, programmatic, and ad serving solutions.  

Role and Responsibilities

    • Initiate business development efforts including introductions, meetings, and opportunities to pitch offerings
    • Build and lead pursuit strategy and market segmentation and research of key new client targets that align to our current strategy and propositions
    • Identify new business opportunities and prioritize pursuits
    • Define a compelling proposition and vision for each sales opportunity
    • Manage the entire sales cycle of pursuits, including collaboration with marketing, analytics, and data teams on pitches, developing and delivering sales presentations, pricing negotiation and contract delivery
    • Provide consultative expertise to advertiser clients for any combination of web analytics, first-party data activation, user experience, media management, programmatic media, and search performance marketing
    • Support responding to RFI, RFP and pitch requests by coordinating all logistical components for new business related activities
    • Conduct research as needed on companies/products and highlight and summarize for distribution to team
    • Craft and deliver engagement plan for prospective clients through telephone, email, face to face meetings, corporate entertainment and all other methods availableRefine sales processes to ensure continual improvement of services and aid the creation of new services
    • Maintain awareness of competitive activities, positioning, and pricing including specific reasons for winning and not winning work

Preferred Qualifications

    • 7+ years experience working within or alongside digital agencies and/or direct advertisers in the capacity of media planning, buying, execution, technology adoption and enablement, optimization, etc.
    • Experience and access to director and C-level marketing and media decision makers responsible for influencing and making campaign budgeting and technology purchasing decisions
    • Strong familiarity with first-party data, digital marketing, and digital media concepts such as programmatic media buying, display marketing, bid management and optimization, ad exchanges, ad networks
    • Strong familiarity with digital marketing and digital media technology platforms including demand side platforms (DSPs, e.g. DV360), ad serving (e.g. Google’s Campaign Manager), enterprise web and behavioral analytics tools (e.g. Google Analytics 360), and search (e.g. Google Ads, GDN, Search Ads 360)
    • Experience with Salesforce required
    • Excellent communication and presentation skills
    • Travel required
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