Strategy Insights Lead

United States /
Upcoming Openings – Strategy & Insights /
Full Time
Bounteous is a digital experience native company with a track record of helping clients transform their business and industry by creating ground breaking digital experiences. And because we are digital native, continuous innovation through collaboration is in our DNA - we believe it is a necessary posture to help our clients thrive in a transforming world. We think big, get it done, make a difference and know how to have fun.

We are the people that transformed Domino’s from a pizza company to an experience company, Caesars Entertainment from a hotel chain to a complete vacation destination, Wawa from a convenience store to a leading restaurant brand with a serious cult following and are actively working with ATI Physical Therapy to transform them from a PT provider to a digital company. Our award-winning culture and co-innovative partnerships with clients galvanizes and rally the collective organizations to accelerate transformation, enables change without diluting culture, in thoughtfully human ways - and we are just getting started.

This Strategy & Insights Lead role will use a range of customer (or consumer) research, analytic methods & marketing knowledge to design, execute, & interpret market research to meet client business objectives. He/She will work as part of a multidisciplinary project team, providing idea leadership across all phases of strategy and insight development – white space opportunity hypothesizing, conceptualization, research design, fieldwork & vendor oversight, and insight interpretation and communication. The role uses a combined understanding of various market research, analytical and statistical methods to address project team and client goals.  You need not be a tech guru to be successful in this role.

Key Tasks and Responsibilities:

    • Translate key marketing and business questions into qualitative and quantitative research plans, often helping to communicate those plans in a compelling manner during the business development process 
    • Identify and select appropriate qualitative or quantitative research partners, and determine what activities may also be handled internally by the project teams (e.g., hypothesis generating 1:1 interviews) 
    • Manage external research partners responsible for executing the necessary research activities, in a timely and accurate fashion, including:  developing screeners and final discussion guides, proposing sampling plans and questionnaires, executing fieldwork, data collection, and data processing 
    • Develop and oversee analysis plans (handled internally or externally by research partners) in service of project objectives, including recommending/employing statistical methodologies such as segmentation, multivariate analysis, discrete choice modeling, and experimental design, among others 
    • Develop insights and implications from the research, share and interpret those learnings and recommendations with project and client team, in an impactful and client-ready fashion 
    • Contribute to building and employing Insights best practices across the firm, including the development of proprietary or differentiating tools, processes and capabilities 
    • Coach and develop more junior consultants and Insights team members 

Preferred Qualifications:

    • Strong set of research skills and first-hand experience with a range of qualitative and quantitative techniques, including (but not limited to): 1:1 interviews/IDI’s, focus groups, ethnographies, concept testing, positioning exploration or validation, benefit testing, consumer or shopper segmentation analysis, need state segmentation, conjoint or discrete choice-based methods, experimental design 
    • Ability to draw insights from data and communicate them in a compelling way to a “lay” audience 
    • Excellent project management and thought leadership skills; strong collaboration/teamwork skills; a problem-solver with a results-orientation 
    • Strong communication skills and high degree of comfort with influencing and communicating a point of view to senior-level members of the team, as well as leadership in the client companies 
    • Strong background in business, marketing, market research, or behavioral sciences. Content fluency around marketing, brand strategy and innovation issues in particular 


    • Minimum of 7-10 years experience in fast paced, client-oriented environments – the ideal candidate will have a combination of client-side, vendor/consultant, and/or agency experiences  
    • Deep experience applying qualitative and quantitative market research techniques to a variety of marketing issues 
    • Experience driving problem solving around complex business issues 
    • Experience managing and fostering strong vendor relationships 
    • Demonstrated success leading client relationships and collaborating on project teams 

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

Bounteous is willing to sponsor eligible candidates for employment visas.