Associate Director, Google Analytics

India /
Strategy & Insights – Analytics & Intelligence /
Full Time
We are seeking an Associate Director, Google Analytics with broad knowledge of the digital marketing analytics space including current industry trends, and a strong strategic perspective regarding data, and business objectives. The ideal candidate will act as a true client partner, as well as lead internal teams to success by contributing to process and culture.

Role and Responsibilities

    • Serve as a client liaison, managing projects and opportunities, and expanding accounts
    • Do whatever it takes to push the client project over the goal line, oversee quality processes and consistently deliver complete, client-ready solutions
    • Lead the charge, generate ideas, communicate, and form tasks forces to improve processes and culture; connect people, teams, and offices
    • Direct large teams and help them to focus on growth, learning, quality, and positive outcomes; contribute recommendations and directives for reading, training, certification, and educational programs
    • Lead key initiatives for improving the competency; enable teams to reach KPIs and contributes to fulfilling competency-based OKRs
    • Drive consensus, deal with objections, and own results of larger teams, including fiscal targets; help ensure full context is considered when tackling client or internal problems
    • Eagerly embrace new technologies and/or evangelize approaches, technologies, etc.
    • Serve as a key contributor for defining and messaging best practices
    • Articulate complex ideas in a clear and concise manner, both in speech and writing; understand the audience and tailor messages accordingly
    • Exemplify good consulting skills, diplomacy, and effective messaging, and mentor team members in the same vein; share expertise freely
    • Adapt to a fast-paced work environment and have the ability to overcome technical and business challenges
    • Demonstrate high intellectual bandwidth, as well an ability to prioritize and work on the right things at the right time
    • Actively contribute to the greater community by participating in meet-ups, conferences, blogs, open forums, or open source initiatives
    • Lead team of consultants to ensure success and growth for client projects & internal initiatives 
    • Assist with interview and hiring process to grow local team of Analytics consultants
    • Work with business development team as subject matter expert (SME) to help obtain new clients
    • Will require occasional meetings with team(s) in North America

Preferred Qualifications

    • 6+ years of relevant work experience in marketing, consulting, and/or media
    • 10+ years of management experience
    • Experienced with Google Analytics and has implemented, configured, and customized the tool
    • Thorough understanding of Google Analytics and Google Tag Manager
    • Has focused in one or more of the following areas: digital analytics, optimization, statistical modeling, consumer insights, and/or marketing analytics
    • Understand how to read and interpret reports
    • R knowledge; ability to speak to big data
    • Experience with BigQuery or have used data visualization tools like Tableau, Looker, or Power BI is a plus!
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