Google Analytics Engineer, Assisted Service Tier

United States /
Strategy & Insights – Analytics & Intelligence /
Full Time
The full-time Analytics Engineer will work to support the Analytics service team with client work, including the ticketing system for Assisted Service Tier & Self-Service Tier clients. This role will be heavily involved in the implementation and tagging of Google Analytics 4 (GA4) properties primarily through Google Tag Manager (GTM). This role will also support the A&I team with initiatives including tagging and implementation support for the Growth Marketing team. The full-time Analytics Engineer demonstrate and hone skills in auditing and implementing Google Analytics and Google Tag Manager, adhering to general digital analytics best practices.

Role and Responsibilities

    • Work with Assisted Service Tier & Self-Service Tier clients, under the direction of the Senior Director of Analytics Service, to provide ad-hoc support for those clients.
    • Operate within Jira Service Management, part of the Atlassian suite of tools, fielding requests. 
    • Configure GA4 properties according to best practices.
    • Create GA4 documentation, providing data layer & other tracking specifications to app/web development teams.
    • QA and test GA4 implementations - including app and web data streams.
    • Build smart, efficient implementations through tag management solutions, including Google Tag Manager.
    • Ability to troubleshoot and isolate potential GA4 data collection issues.
    • Established domain expertise in clients’ business space to drive results.
    • Demonstrate a grasp of the fundamental importance of clean data to empower successful digital marketing initiatives, in support of larger business objectives.
    • Ensure client expectations are met and results are delivered.
    • Articulate complex ideas in a clear and concise manner, both in speech and writing.
    • Cultivate and manage relationships at the company and among the team.
    • Collaborate with the team lead and do so in a manner consistent with our culture and values.
    • Adapt to a fast-paced work environment and have the ability to overcome technical and business challenges.
    • Demonstrate high intellectual bandwidth, as well an ability to prioritize and work on the right things at the right time.
    • Active participant in thought leadership.
    • Work with your career coach to define OKRs and complete objectives as appropriate.
    • Other responsibilities as assigned.

Preferred Qualifications

    • A degree in IT, Digital Marketing Analytics, or related field plus internship experience in digital analytics.
    • Experienced with Google Analytics 4 and has implemented, configured, and customized the tool.
    • Deployed Google Analytics 4 through Google Tag Manager.
    • Has focused on one or more of the following areas: digital analytics, analytics implementation, and/or marketing analytics.
    • Understand how to read and interpret reports.
    • Fundamental knowledge of GA4/Firebase app tracking.
    • Baseline knowledge of HTML/JavaScript with regards to isolating and manipulating DOM elements.
    • Can speak to big data and know what's possible regarding activation.
    • Experience with BigQuery or have used data visualization tools like Tableau, Looker, or Power BI is a plus!
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