Performance Marketing Strategist

Los Angeles
Marketing /
Full-time /
Hybrid
Brand Knew is looking for a Performance Marketing Strategist who’s equal parts ideator, collaborator, and executor—someone who lives at the intersection of storytelling, creator culture, and performance marketing. You’ll be tasked with developing thumb-stopping ad concepts, identifying and guiding influencers and content creators, and collaborating with production and design teams to bring high-volume creative to life across campaigns.

You should be comfortable interpreting performance data to understand what’s working, and use those insights to continuously refine creative strategy.

If you have a deep understanding of what makes people stop scrolling—and what makes them convert—and are excited to bring that skill to a diverse roster of clients across real money gaming, social casino, DTC, financial services, and travel, we want to hear from you.

Note: Applications that are not fully and properly filled out will not be considered.

Responsibilities:

    • Concept and pitch ad ideas that balance brand voice with performance hooks, tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
    • Own and evolve creative frameworks across dozens of weekly assets—ensuring high-volume output while working within compliance guidelines for regulated verticals like real money gaming and social casinos
    • Analyze creative performance data independently and in collaboration with the paid media team to identify trends, extract insights, and proactively inform new creative concepts
    • Collaborate closely with our video production team and visual artists to turn concepts into reality quickly and efficiently 
    • Lead brainstorms, build creative decks, and present ideas internally and to clients
    • Identify, vet, and brief influencers and creators aligned with client goals and brand tone
    • Set up recurring media days to capture content with creators or customers to produce compelling ad creative

Requirements:

    • 3+ years experience in a creative role focused on social or performance marketing
    • Proven track record of collaborating with influencers/creators and developing UGC-style ads
    • Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
    • Experience shipping a high volume of assets weekly—without sacrificing originality or quality
    • Strong analytical skills—you know how to interpret performance metrics, pull out actionable insights, and translate them into creative strategies that convert
    • Experience in real money gaming, social casino, or other regulated industries is strongly preferred
    • Strong communication and collaboration skills
    • Excellent creative instincts and visual storytelling chops
    • Data-aware, not data-paralyzed—you understand how creative performance influences strategy

Perks:

    • Significant opportunity for growth in the company
    • Work alongside an incredible slate of clients and team members
    • Fun, creative and collaborative company culture
    • Unlimited cold brew
    • Hybrid & remote work options

Compensation:

    • Commensurate with experience, salary range ($72k-$80k)
    • Longterm disability insurance
    • Health care offering, including dental and vision
    • At the 1 year mark: 401k