Taproom Sales Lead

Kigali
Kweza Brewery /
Sales Management /
On-site
ABOUT KWEZA
Kweza Brewery is Rwanda’s first and only craft brewery. We are women owned, women led and women brewed. We make world-class beer using native ingredients and sustainable processes - while supporting the empowerment of women in Africa. Kweza means “harvest” and “purity” in Kinyarwanda. This name fits with Kweza’s mission to celebrate Rwanda’s flora and ingredients through Kweza beer.
We are at an exciting growth stage, having just opened a new facility with a 1,000-liter brewhouse. We sell wholesale beer and operate a taproom that offers brewery tours, tastings, events, and off-site event coordination.

SUMMARY
As we expand Kweza’s brand, the Taproom Sales Lead plays a crucial role in crafting our brand experience and driving sales. This position involves curating the taproom and beer garden experience, engaging directly with customers, and organizing events that align with our mission and values.
The ideal candidate is personable, proactive, and capable of both leading sales efforts and assisting behind the bar. They should be comfortable managing operations while also being hands-on in day-to-day activities.

KEY RESPONSIBILITIES:
●  Sales Growth: Achieve and exceed sales targets set in collaboration with senior management.
●  Partnership Development: Build and maintain partnerships with suppliers, corporate clients, and the tourism industry.
●  Taproom Operations: Oversee the day-to-day management of the taproom and beer garden, ensuring a seamless and inviting customer experience.
●  Marketing Strategy: Develop and implement sales and marketing strategies, including advertising materials and social media content, to promote the Kweza brand.
●  Event Coordination: Plan and execute events at the taproom and externally, enhancing customer engagement and brand visibility.
●  Budget Management: Create and manage budgets to effectively carry out marketing and operational strategies.
●  Customer Service: Ensure a high standard of service for all customers and partners.
Collaboration: Work closely with our partner restaurant to create Kweza-specific menus and ensure top-tier customer and food service.
Team Leadership: Manage, supervise, and train all taproom staff, fostering a positive and efficient work environment.

CONTRACT LENGTH and COMPENSATION
Duration: One-year renewable contract.
Compensation: Base salary with performance-based sales bonuses.

REQUIREMENTS
Experience: Background in marketing, sales, hospitality, or a related field. Experience in event promotion and social media management is highly desirable.
Language Proficiency: English is required; Kinyarwanda is preferred. Knowledge of French and Swahili is an advantage.
Skills: Strong interpersonal skills, creativity in marketing, and the ability to lead and motivate a team.

In order for your application to be considered, you MUST submit a resume and respond to ALL application questions.