Business Development Representative
Reston, VA
Sales /
Full-time /
Hybrid
At Brightspot®, we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. Our world-class delivery team has decades of collective experience supporting digital transformation efforts for some of the world’s most well-known companies – from eCommerce brands and media organizations to corporate businesses. Brightspot prides itself on being a leading content management system built to grow and adapt to any business.
We are seeking a highly motivated and results-oriented B2B SaaS Business Development Representative to join our dynamic Revenue Marketing team. As a key member of our organization, you will be responsible for identifying and qualifying potential business opportunities, nurturing relationships with prospects, and driving revenue growth for our SaaS solution. Your primary goal will be to engage with key decision-makers, understand their business needs, and effectively communicate the value proposition of our SaaS product.
Responsibilities
- Meet monthly and quarterly goals for meetings and activity metrics
- Lead Generation: Conduct thorough market research and prospecting to identify potential clients within the B2B sector. Utilize various channels such as cold calling, email outreach, social media, and networking to generate leads.
- Qualification: Qualify leads based on predetermined criteria, ensuring they align with our target customer profile. Evaluate prospects' needs, pain points, and budget to determine their fit for our SaaS solution.
- Relationship Building: Develop and nurture strong relationships with key decision-makers and influencers within target accounts.
- Collaborative Approach: Collaborate closely with the sales and marketing department to ensure a seamless handover of qualified leads.
- Market and Competitive Analysis: Stay up-to-date with industry trends, market developments, and competitor activities. Gather insights and share relevant information with the sales and marketing teams to refine strategies and enhance our competitive advantage.
- Continuous Learning: Continuously enhance product knowledge, industry expertise, and sales skills through training sessions, workshops, and self-paced learning. Stay informed about new features and updates to effectively address customer inquiries and objections.
Qualifications
- Proven 1 + years experience in B2B sales or business development, preferably in the SaaS industry.
- Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
- Strong written and verbal communication skills, with the ability to build rapport and establish trusted relationships.
- Demonstrated ability to conduct effective product demonstrations and deliver persuasive presentations.
- Self-motivated, proactive, and results-oriented mindset, with a track record of meeting or exceeding targets.
- Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Knowledge of the media, publishing, or content-intensive industries is advantageous.
At Brightspot®, we value diversity and strive to create an inclusive environment where all employees can thrive. We are an equal opportunity employer and welcome applicants from all backgrounds and experiences.
Visit www.brightspot.com and follow us on Twitter @TeamBrightspot to learn more about our story and solutions!
