Product Marketing Manager
Austin, TX
Marketing /
Full-time /
Remote
At Brightspot®, we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. Our world-class delivery team has decades of collective experience supporting digital transformation efforts for some of the world’s most well-known companies – from eCommerce brands and media organizations to corporate businesses. Brightspot prides itself on being a leading content management system built to grow and adapt to any business.
As a Product Marketing Manager at Brightspot, you will be responsible for developing and executing marketing strategies to drive the success of our products in the market. You’ll work closely with Product Management, Marketing, and our Sales teams to ensure successful business outcomes
Responsibilities
- Conduct product and market analysis, including competitive landscape, customer needs, and industry reviews to inform compelling product positioning
- Drive compelling value and outcome-based messaging that resonate with prospects and customers. Create buyer personas, use cases, and messaging for new and existing products and solutions
- Lead the development and execution of cross-functional go-to-market plans for new product launches, feature release and offerings
- Develop sales enablement materials: product demos, videos, webinars, collateral, talk tracks, pitch decks, landing pages, and web content
- Work closely with the marketing team to co-create integrated marketing campaigns that successfully generate awareness, demand and pipeline.
- Become a deep product expert, capable of discussing the product with customers and delivering the product roadmap
- Measure performance based on funnel performance; evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Contribute innovative ideas and strategies for further product and marketing demand
Qualifications
- 5+ years of experience in product marketing, ideally in a technology (PaaS or SaaS) company
- Ability to execute a solid product marketing plan for content-driven products in B2B organizations
- Demonstrated success in supporting sales teams with training and collateral
- Ownership and execution of projects from inception to completion
- Proven ability to thrive and make decisions in an environment with shifting priorities
- Extensive experience translating business ideas and research into actionable product releases with an emphasis on revenue and performance
- Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
- Ability to anticipate problems and the creative problem-solving skills to resolve them
At Brightspot®, we value diversity and strive to create an inclusive environment where all employees can thrive. We are an equal opportunity employer and welcome applicants from all backgrounds and experiences.
Visit www.brightspot.com and follow us on Twitter @TeamBrightspot to learn more about our story and solutions!
