Go To Market Lead - New Initiatives
Remote (US Only)
Education – Education /
Full-time /
Remote
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.
Who You Are
You are an entrepreneurial operator with a bias for action and deep ownership of revenue outcomes. You are energized by launching new businesses from the ground up, aligning and influencing cross-functional stakeholders, and obsess over continuous improvement. You are energized by building from 0–1, setting and exceeding ambitious goals, and working in a fast-paced environment. You embrace feedback, seek better ways to operate, and lead with curiosity and a bias for action.
What You’ll Do
- Serve as the GTM lead for all new business launches across the Education team
- Define and execute the GTM strategy for new products and businesses
- Fully own revenue goals and metrics for new products
- Identify risk and drive continuous improvement to close gaps to target
- Drive cross-functional alignment across Sales, Ops, Finance, Enablement, and Marketing to deliver results
- Establish the operating rhythm that defines cadence, key metrics, and reporting infrastructure that enables continuous improvement and accountability
- Approach challenges with a hypothesis-driven and iterative mindset, testing ideas and monitoring outcomes closely
What You’ve Done
- Successfully built and scaled the go-to-market strategy for new (0-1) products or businesses
- Proven track record of owning and delivering against a revenue goal, or had P&L ownership over a business
- Aligned and influenced key stakeholders (sales, marketing, enablement, ops, and finance teams) to deliver business results
- Operated with autonomy and clarity in ambiguous, high-growth environments
- Led rapid iteration of GTM strategies and positioning based on data, market insights and customer feedback
- Operated with an entrepreneurial mindset - resourceful, navigates through ambiguity, builds for impact
$142,000 - $209,000 a year
Competitive Earnings:
Brightwheel offers competitive compensation, benchmarked against similar-stage growth companies. We set standard compensation ranges based on function, level, and geographic location. If you have questions about the compensation band for your region, please ask your recruiter.
Equity & Ownership:
We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.
Premium Benefits & Wellness Support:
We want our team members and their families to thrive. We support this through:
--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
--Generous Paid Parental Leave for growing families
--Flexible Paid Time Off (PTO) to recharge and relax
--401(k) Enrollment to help you plan for the future
--Monthly Remote Productivity Stipend
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
