Director of Demand Generation

San Francisco, California
Marketing – Marketing
We’re building the first mobile platform for early education – a $60B market in the US alone – with the largest network of schools and providers across the globe. Based in San Francisco, Denver, & Austin, our team is passionate, talented, and customer-focused. We feel fortunate to be able to build a platform that has a measurable impact on the daily lives of teachers, parents, and kids. The team includes former Amazon, eBay, LinkedIn, Square, and Zynga staffers, and investors include GGV Capital, Chan Zuckerberg Initiative, Eniac, ICONIQ, Bessemer Ventures, and Mark Cuban.

Who you are

Brightwheel is seeking a strategic, data-driven, and ambitious leader who will own sales pipeline creation and new business growth. The ideal candidate will combine full-stack marketing expertise, elite cross-functional collaboration, and a jedi analytical mindset, and will be able to channel these to lead a team in fueling inbound and outbound demand generation, and unlocking significant growth opportunities. All brightwheel team members must demonstrate strengths in our core values: Ownership, Empathy, Learning & Results.

What you’ll do

    • Lead a team of marketers to define, execute, analyze, scale and optimize brightwheel’s holistic demand generation and pipeline acceleration strategy across all channels—online, offline, owned and events
    • Build best-in-class partnership with brightwheel Sales and Operations organizations, working together across inbound and outbound initiatives to maximize pipeline creation and revenue generation
    • Partner with brightwheel Product and Engineering orgs on growth roadmap and experimentation that maximizes customer acquisition, retention and advocacy
    • Own key department objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
    • Collaborate with Product Marketing and Content Marketing to develop compelling thought leadership and marketing programming to drive demand
    • Serve as an extraordinary people leader and culture-bearer at brightwheel, nurturing and growing marketing talent through hiring, coaching and training

Qualifications, Skills, & Abilities

    • 10+ years of experience in marketing, with 5+ years in demand generation, performance marketing, or growth in B2B organizations. SaaS experience a strong plus
    • Track record of consistently delivering excellent results in a fast-paced environment
    • Proven ability to build, motivate and lead a high-performing team
    • Track record in building rock-solid partnerships with Sales and GTM teams
    • Strength in analytics, critical thinking, and reasoned judgement
    • Growth mindset with results-driven approach to work (testing, measuring, iterating)
    • Combination of strategic thinking and ability to roll up sleeves and get it done
    • Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization)
    • Experience leading and scaling offline channels (e.g. events, direct mail) a strong plus
    • Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms
Brightwheel is proud to celebrate diversity and is committed to building an inclusive workplace regardless of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.