Lifecycle Marketing Lead

San Francisco/Remote, CA /
Marketing /
About Brilliant

Brilliant is a tight-knit team of scientists, educators, engineers, designers, storytellers, and illustrators who are redesigning education at scale. 

We believe that math and science are fascinating and beautiful, but that the tools widely used to teach it are dry and ineffective. Brilliant makes learning STEM fun, through problem solving and interactive explorations – from foundational math and science to cutting-edge computer science and professional topics.

Brilliant helps over 9 million students, professionals, and lifelong learners around the world cultivate problem solving skills, build intuition, and master concepts rather than memorize them. To understand more about our approach, see our learning principles and check out our content and marketing positioning.

You can see all open roles and learn more about our team culture on our Careers page.

Application Note

We encourage anyone from non-traditional backgrounds to apply, so please, don't sweat the requirements lists too much! It's important to note that including a cover letter which details your interest in Brilliant and why you feel you'd be a great fit for this position is required to be considered.

The Role

As our first dedicated Lifecycle Marketing Lead, you'll own & drive the high-velocity development, execution, and optimization of our digital, organic marketing channels. You'll work alongside our growth, marketing, content, and product teams to grow and engage Brilliant’s 10+ million user base.


    • Build, manage, and optimize campaigns across the user journey from signup to activation to purchase to engagement to referral
    • End-to-end ownership of all non-paid lifecycle marketing channels, including increasing the impact of our current channels (email & push notifications), and expansion into new channels (in-app, in-browser, web push, SMS).
    • Direct the creation of & ship compelling, on-brand campaigns, working closely with designers, content producers, and artists
    • Collaborate closely with marketing, product, growth, and content teams to develop cross-channel campaign strategies that drive product engagement and growth
    • Identify & run A/B tests in segmentation, messaging, timing, channels, etc. to optimize and drive continuous improvements
    • Set measurable goals and track/report performance


    • Have 2-3 years of experience running lifecycle marketing campaigns using an ESP (such as Braze, Iterable,, etc.)
    • Have strong analytical skills to guide data-driven decision making and continuous optimization, and have made data-driven decisions that resulted in improved performance
    • Are detail-oriented and highly organized, with strong project management skills
    • Are excited about being the owner & executor of a large domain
    • Have excellent communication (verbal and written) and interpersonal skills
    • Experience with cross-functional collaboration across many different teams, including marketing, product, and brand
Why join Brilliant?

Brilliant has a mission you can get behind. We’re a company that’s inspiring and developing people to achieve their goals in STEM – one person, one question, and one small commitment to learning at a time.

We also offer:
•  Competitive compensation
•  Medical, dental, and vision benefits – we pay 100% of the premiums
•  Equipment budget for computer and peripherals
•  401(k) plan (non-matching)
•  Paid parental leave
•  Free lunch in the office
•  Weekly happy hour (virtual for now!)
•  Flexible vacation time
•  Fully-stocked pantry and refrigerator with snacks and drinks
•  Sponsorship for conferences and professional development
•  A stimulating work environment and a chance to change the world

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