Temporary Senior Manager, eCommerce Site Experience & Optimization
US, Washington, Seattle
Marketing – eCommerce /
Temporary /
Hybrid
Note: This is a temporary assignment (8-10 months).
Your Job:
The Senior Manager, eCommerce Site Experience & Optimization leads efforts to enhance our site performance through our experimentation and operations functions on Brooksrunning.com, our flagship digital hub, working in close partnership with the Merchandising and Analytics team to ensure we deliver a seamless and frictionless experience to our runners.
You will be accountable for CRO, A/B Testing, SEO, site publishing, marketplace management (Live Shopping, eBay, etc.), shipping and returns, and overall site performance. You will lead and manage your team to deliver against product, business, and marketing goals for BR.com. Leveraging data to share eCommerce insights across the organization and provide data-driven business recommendations that prioritize growth. You will work cross-functionally with creative, digital products, digital marketing, and customer experience teams to develop useful, relevant, and engaging content and functionality to increase website traffic, click throughs, and conversion. You will be a key player to the success of North America eCommerce by leading and supporting key business responsibilities to achieve business KPIs and sales results.
Your Responsibilities:
- Be the eCommerce and customer experience voice to lead functional upgrades to the site that improve site experience, conversion rate, etc.
- Identify opportunities for new features and functionality on BrooksRunning.com, developing business cases for online needs and opportunities, including interactive experiences, user optimizations, conversion focused tactics, and evergreen content
- Lead the digital analytics teams to inform strategy, forecast expectations, optimize performance, and drive growth with data-driven insights
- Lead CRO execution, take risks, innovate, learn, optimize, and have fun developing new best practices to drive event-based conversions
- Take end-to-end ownership of A/B test strategy through launch including ideation, prioritization, analysis, and delivery. Develop processes to ensure cross department collaboration and develop a culture of experimentation
- Define and track KPIs to evaluate testing success and inform the next iteration of the project, partnering with Digital Analyst to establish and track financial impact projections and develop reporting and analysis of experiments
- Partner with Merchandising and Digital Content to build dynamic site plans that are connected to the marketing calendar and ecommerce sales plan to ensure the achievement of brand and business goals
- Develop and lead the site operations and publication team, which includes Content Management System (CMS) authoring, feature set, components, and deployment of rich content, with the goal to drive efficiency, accuracy, and timeliness
- Own SEO strategy and execution to ensure revenue and keyword ranking goals are met, while collaborating with our creative, digital products, and product marketing team to ensure success
- Manage vendors and partners to support our daily projects and work streams
- Continuously develop and optimize frameworks to drive customer value through service, experience, availability, quality, and cost
- Work closely with product management, UX designers, TPM’s, and Architects to set and prioritize the eCommerce roadmap, launching enhancements and evolutions that add business value, while providing a seamless runner experience
- Manage all eCommerce operations including shipping and returns, pre order and back order, payment programs, product feeds, distribution center and customer service collaboration
- Responsible for driving business value, sales, and profitability goals, strategically designing and developing sales and operational plans that drive growth and development for the eCommerce business, managing related operating expenses and budget
- Lead coach, and mentor a team that collaborates, communicates, performs at high levels, learns something new every day, and challenges the norm, encouraging the team to continuously keeping a pulse on industry trends through site deep dives, sharing findings and recommendations across teams and partners.
Qualifications:
- 10+ years of experience managing an eCommerce site; brand side experience a plus
- 5+ years of experience managing and leading eCommerce teams
- 3+ years Adobe Analytics and Salesforce Commerce Cloud experience desired
- Content Management system experience required; Sitecore experience a plus
- Understanding of user centered design, UX, and user testing preferred
- Data oriented. Uses quantitative data, hierarchical understanding, and causal thinking to find answers
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Aptitude for organization, flexibility, and producing results
- Strong customer focus/ability to anticipate and react to runner needs
- Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Demonstration of innovation and initiative; always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Ability to anticipate how a decision made can affect our runners, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Embraces and lives the Brooks values!
Compensation: Pay is $60-$90 per hour.
Other:
Brooks is proud to offer a robust benefits package to our temporary employees and their families!
Benefits - Including medical, dental, vision, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off - Eleven paid holidays and paid sick.
Perks - Including product discounts, employee recognition, and fitness discounts.
Location- You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
