Marketing Manager, US & CAN
US NY New York
Marketing & Brand – Integrated Marketing /
Employee - Regular/Permanent /
Hybrid
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc)
Bumble is looking for a culturally fluent and strategically driven Marketing Manager to shape and elevate Bumble’s brand presence as the leading relationships and social networking app in North America.
You will be responsible for developing and executing culturally resonant campaigns and brand experiences that strengthen Bumble’s relevance and impact across key markets. With a sharp eye for detail and a deep understanding of culture, this role will play a key part in embedding Bumble into the moments, movements, and communities that matter most.
As Marketing Manager, you’ll play a vital role in identifying and translating cultural energy into thoughtful, high-impact marketing initiatives that drive both conversation and brand growth. This role requires someone who not only has a strong pulse on pop culture, digital movements, and influence—but also possesses the operational rigor to manage marketing programs end-to-end and effectively communicate across internal and external partners.
You’ll work in close collaboration with cross-functional partners—including Creative, Influencer, Social, Growth, Product Marketing, Partnerships, and Communications—to bring Integrated Marketing programs to life that are as impactful as they are culturally in tune.
What You'll Do
- Lead Integrated, Culturally Resonant Campaigns: Partner with creative and influencer agencies to concept and execute full-funnel campaigns that don’t just perform—they spark conversation and shape culture
- Curate Influence-Led Brand Moments: Strategically build guest lists and cultural partnerships that reflect social relevance, and aspirational alignment
- Drive Cultural Relevance at Scale: Infuse brand strategy with trend intelligence, subcultural fluency, and a sixth sense for what’s next across pop culture, fashion, music, and the internet
- Architect Breakthrough Events: Consult on experiential concepts, venue selection, guest list strategy, and post-event amplification to ensure every event hits the right cultural and brand notes
- Activate in Key Cultural Hubs: Leverage tastemakers in key US cities to elevate brand visibility and social momentum
- Operate at the Speed of Culture: Thrive in fast-moving, trend-driven environments with a strong bias toward action, innovation, and cultural relevance
- Bridge Strategy and Creativity: Combine high taste with smart strategy to craft brand work that balances cool with commercial impact
About you
- Cultural Leadership: Lives at the intersection of fashion, music, internet trends, and emerging movements; naturally tuned into what’s current and what’s next
- Event Concepting & Execution: Skilled in developing and advising on high-impact experiences—from ideation and venue curation to partnerships and amplification
- Creative & Influencer Collaboration: Proven ability to co-create with agencies and partners to deliver meaningful, culture-shaping brand moments
- Trend Forecasting & Insight: Brings instinct and insight to identify nascent movements before they break, grounding brand work in future-facing relevance
- Strategic Taste-Maker: Balances aspirational aesthetics with data-backed decisions; known for a high taste level that aligns with both cool and commercial imperatives
- City-Specific Cultural Acumen: Deeply connected in cultural epicenters; understands how to localize influence while scaling brand visibility
- Agile & Impact-Oriented: Comfortable operating in high-velocity environments with an eye for cultural nuance and a bias toward action
- Passionate about Bumble’s brand vision and values
- Strong understanding of social networking, dating, or digital-first platforms
- Proactive, solutions-oriented, and able to anticipate needs
- Positive, adaptable, and highly detail-oriented
- Able to work under tight deadlines while balancing short- and long-term priorities
- Excellent communication, presentation, and interpersonal skills
- Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions
- A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight
$77,000 - $94,000 a year
For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.
About Us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the centre and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.
