CRM Coordinator
UK London
Marketing & Brand – Product Marketing /
Employee - Regular/Permanent /
Hybrid
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
We are looking for an enthusiastic and highly organised CRM Coordinator to work on CRM initiatives across both Bumble and Badoo brands.
Based in London, this role will report into the CRM Lead, working with cross functional teams to support an efficient execution of CRM campaigns across all available channels.
You will be part of a talented, global team of team members and will contribute towards developing mission-driven, global products.
What you'll do
- Setup and execution of Growth marketing, Revenue and CRM lifecycle campaigns across multiple channels (push, email, in-app channels), maintaining & reporting on campaign metrics
- Work closely with the content and design teams to produce effective campaign assets ensuring consistent brand tone and visuals
- Manage global campaign approvals for Brand and Partnerships teams
- Manage Bumble CRM calendar for global teams
- Setup and execution of localisation tests for global CRM journeys
- Maintaining Lifecycle documentation (CRM best practices, metrics sheets, Confluence pages etc)
- Execution of Product Marketing, Revenue and Partnership initiatives as needed
- Maintaining proper documentation around of all journeys & initiatives
- Internal CRM tool new user training & documentation
About you
- Bachelor’s degree
- Demonstrable experience in executing high volume of CRM campaigns & lifecycle automation
- Experience in working across push & email channels with the knowledge of best practices
- Experience in working with third party or in-house CRM systems
- You're able to manage multiple projects at once with strong project management skills
- You're able to work in a fast-paced environment and pivot as priorities change
- You're able to understand data and analysis to guide planning
- Experience working for a mobile app is desirable
- Skilled in Microsoft Office and G Suite applications including spreadsheets and presentations
- You are comfortable working in a fast-paced environment with cross functional teams
- You are a great communicator and can work well with various stakeholders and teams
About Us
Bumble Inc. is the parent company of Bumble, Badoo, Fruitz and Official. The Bumble platform enables people to build healthy and equitable relationships, through kind connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Official is an app for couples that promotes open and honest communication between partners and was founded in 2020.
