Social & Influencer Lead, Bumble For Friends
US NY New York
Marketing & Brand – Social Media /
Employee - Regular/Permanent /
Hybrid
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
Bumble BFF is looking for a bold, culturally fluent Social Lead to set the vision for how BFF shows up in culture– connecting marketing, brand, product, and community through creative, Gen Z-focused storytelling. As a key partner in BFF’s brand evolution and relaunch, you’ll lead the end-to-end social strategy and execution with a sharp focus on accelerating relevance, visibility, and emotional connection with our audience.
This is not just a social media role—it’s a brand-defining opportunity to build a community-first presence that inspires connection, sparks cultural conversation, and turns moments into movements. You’ll own the voice, creative direction, and execution across social platforms, while also leading an innovative influencer strategy that brings the brand to life through trusted creators and authentic partnerships.
What You’ll Be Doing:
- Set and lead the social vision for Bumble BFF, translating brand and product goals into culturally resonant strategies that build emotional connection and long-term brand equity.
- Own brand-defining moments across social and influencer platforms, guiding how we show up during key cultural and life-stage events.
- Act as the central authority on social within BFF—advising marketing, product, and comms stakeholders on best practices, platform innovation, and emerging trends.
- Develop and execute platform-specific content and campaigns that connect with Gen Z audiences—especially around themes like college, friendship-building, and young adulthood.
- Lead and scale a creator and influencer strategy that deeply integrates BFF into the social lives of our audience—fostering trust and advocacy through real voices.
- Partner cross-functionally with Integrated Marketing, Creative, Product Marketing, and Comms to ensure social strategy is tightly aligned with go-to-market priorities.
- Monitor trends, test platform innovations, and shape how BFF stays at the forefront of Gen Z digital behavior and internet culture.
- Mentor junior team members and collaborate with external partners to amplify creative ideas and execution.
Who You Are:
- A strategic and visionary social leader who thrives at the intersection of brand, culture, and digital community.
- Deeply immersed in Gen Z culture and fluent across platforms—you don’t just follow the algorithm, you anticipate what’s next.
- A hands-on creator who’s equally comfortable shaping high-level strategy and jumping into content production to make ideas happen.
- Confident in setting direction and influencing others, with a proven ability to drive alignment and impact across cross-functional teams.
- Creative and courageous, with a sharp editorial eye and strong instincts for real-time relevance.
- Operationally sound, with experience designing scalable systems that deliver both consistency and innovation.
- Passionate about Bumble’s mission and excited to shape how friendship is defined, supported, and celebrated.
Experience You Bring:
- 4 to 6 years of experience in social, brand, or editorial strategy—ideally for lifestyle, tech, or culturally influential brands.
- Demonstrated success leading and executing high-impact social and influencer programs across TikTok, Instagram, YouTube, X, and emerging platforms.
- Experience driving strategy in partnership with brand, product, and creative teams in fast-moving, high-growth environments.
- Proven ability to concept, create, and optimize content that performs across platforms.
- Background working on community-driven or connection-based platforms is a strong plus.
$119,000 - $147,000 a year
Base Compensation Range: $119,000 - $147,000. For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.
About Us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.
