Director, Brand Strategy

New York, NY
Business & Operations – Sales & Marketing
Full-time
Bustle Digital Group is seeking a seasoned creative and strategic lead for our East Coast Brand Strategy team in New York, NY. As the Director of Brand Strategy, you will co-lead the development of the East Coast Territory in the marketing and presale function — overseeing compelling, customized proposals across Bustle Digital Group’s (BDG) portfolio of brands, playing a strategic role in driving revenue growth.

Responsibilities

    • Oversee innovative ideas and category-specific approaches across the pharma, finance, fashion, and beauty verticals and beyond, identifying and designing the approach where needed
    • Strong collaboration with the Branded Content, Video, Experiential, Research/Trends, and Sales Teams to create strategic marketing proposals with cross-departmental liaisons, expanding Bustle Digital Group’s reputation as a thought leader in the marketplace
    • Build on signature brand initiatives while ideating new opportunities, enabling advertisers to connect with our audiences through a multi-platform approach, coupled with engaging products and proprietary insights
    • Ensure all ideas are packaged appropriately from a marketing and planning perspective, aligning with the needs of our brand partners
    • Understand insights to better curate marketing opportunities for clients, utilizing measurement tools and research to add relevant, trustworthy data to our ideation
    • Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule, including turnover of sold programs to post sales/account management team
    • Develop new sales marketing collateral using industry, marketing, and third-party research 
    • Stay abreast of industry & competitive news, unique advertiser programs and digital innovations, presenting the best ideas to the team 
    • Attend client meetings when necessary to explain the creative marketing idea in more detail

Requirements

    • 5-7 years of digital marketing experience or digital strategy in a related field 
    • Strategic and creative thinker with excellent verbal and written skills; ability to multi-task
    • True self-starter with the ability to hone in on sales-specific needs to drive revenue
    • Ability to monitor insights and communicate data points to enhance marketing offerings 
    • Strong knowledge of digital sales, marketing dynamics, and processes 
    • Proficiency in Keynote, MS Office, SnagIt, and experience with research tools such as: Google Analytics, comScore, Quantcast, and/or Shareablee 
    • Strong organizational, project management, and time management skills in a fast-paced environment
    • Management skills; advertising, agency or publishing experience is a plus
Bustle Digital Group (BDG) is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 82 million readers turn to our brands — Bustle, Elite Daily, Flavorpill Media, Inverse, Mic, NYLON, Romper, The Outline, Input and The Zoe Report — to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City, with offices in Chicago, Los Angeles, and London.