Associate Director, Brand Strategy

New York, NY /
Business & Operations – Sales & Marketing /
Full-time
Bustle Digital Group is seeking a proactive, creative and brand-driven marketer to join our newly established Brand Strategy team focused on building integrated marketing programs and brand marketing materials while ideating new initiatives to drive revenue across Bustle Digital Group (Bustle, Elite Daily, NYLON, Romper, The Zoe Report, W, Inverse, Input, and Mic). As the Associate Director, Brand Strategy, you will lead the development, creation, and communication of new platforms, products and initiatives, creating ongoing solutions for brand partners.

You will lead in building tools and resources for the entire presale organization to increase efficiency in our sales process – enabling brands to better connect with our audiences in new, innovative ways.

Brand Platforms, Tentpoles, & Signature Events: Ideate new sponsorable opportunities grounded in specific sites’ brand ethos, managing material rollout with customizations throughout the year

Product Marketing: Develop the go-market and packaging strategy for all new products -- working cross-departmentally to create and communicate the offerings to our sales org

Editorial Initiatives: Manage ongoing materials for the BDG editorial calendar and upcoming editorial series, creating opportunities for brands with customized packaging 

General Presentations & Site Positioning: Develop portfolio-wide, general presentations and category POVs for our existing sites and newly acquired properties

Partnerships: Help to forge new partnerships aligning with sales’ specific category needs, developing unique BDG-led opportunities for the marketplace

Research & insights: Collaborate with our BDG Trends Group, uncovering insights to power the above, in addition to material creation for thought-leadership ideas for advertising partners 

Responsibilities

    • Lead, create, and manage marketing collateral communicating each exclusive initiative, platform, and/or program across the BDG portfolio 
    • Be an ongoing collaborator with the editorial, experiential, social, and video teams to create strategic single and multi-sponsor marketing initiatives, expanding our offering 
    • Strategic partner to our Client Solutions, Branded Content, Sales, and Planning teams – helping to customize and ideate for category-specific needs and approaches
    • Ensure all new initiatives are packaged appropriately from an internal margin perspective
    • Manage interdepartmental workflow to ensure that all new initiatives, products, and ideas are built and communicated across all BDG stakeholders and necessary teams
    • Understand and leverage insights to better curate exclusive opportunities backed by data
    • Stay abreast of industry & competitive news, unique advertiser programs and digital innovations, with focus on innovating BDG’s offerings 

Requirements

    • 5-7+ years of digital marketing experience or digital strategy in a related field 
    • Strategic and creative thinker with excellent verbal and written skills; ability to multi-task
    • Keen eye for design, image, story, and understanding of brand 
    • Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations 
    • Strong communication as well as presentation skills; must be able to pitch ideas and onboard others toward a common strategic goal
    • True self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward 
    • Proficiency in Keynote, MS Office, SnagIt, and experience with research tools such as: Google Analytics, comScore, Quantcast, and/or Shareablee 
Bustle Digital Group (BDG) is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 82 million readers turn to our brands — Bustle, Elite Daily, Inverse, Mic, NYLON, W, Romper, Input, and The Zoe Report — to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City.