Copy Manager
Greater Boston
Marketing /
Full time /
Hybrid
Who We Are
ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our second year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.
We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!
About the Job:
We are looking for an inspired, sharp, and customer-obsessed Copy Manager to define and lead our brand voice, and all copywriting execution, as we continue building a high-engagement, subscription-based brand with a mission to bring better meat and seafood to every table. We are looking for a dynamic Copy Manager who is equally talented at both copywriting and managing a team of copywriters. The ButcherBox Copy Manger will play a pivotal role on the Brand and Creative Team at ButcherBox, honing, refining, and advancing the ButcherBox voice.
This person will be responsible for overseeing all copy that ButcherBox creates. From site landing pages, email campaigns, mission driven content, social paid ad copy and so much more. This role requires having a keen grasp for language, campaign concepting, storytelling, strong communication (written + verbal), and editing. The ideal candidate will be proactive, collaborative, authentic and humble.
Our marketing team embraces a hybrid model that provides personal flexibility as well as in-person collaboration. The ideal candidate will find value in coming to our Watertown office twice per week for face-to-face strategy sessions, taking the occasional meeting on a walk around the river trails, and complementary catered lunch every Tuesday and Wednesday!
What you’ll be responsible for:
Copy Strategy & Execution (60%)
•Lead the development of all customer-facing copy across diverse brand touchpoints, including the website, email, social media, video, packaging, and acquisition marketing. As the voice of our brand, you’ll ensure that every word reflects our identity while driving both engagement and revenue. This role demands a balance of creativity and strategic thinking—crafting copy that not only sounds great but delivers on the stated objectives.
Team Leadership & Cross-Functional Collaboration (20%)
•Manage and mentor a team of copywriters, fostering a collaborative environment where creativity thrives. You’ll ensure cohesion across all copy outputs and partner closely with Creative, Site Experience, Commercial, Merchandising, PR, and Marketing teams to align messaging with business priorities. Be the champion of brand consistency, ensuring copy supports the overall brand guidelines while adapting for different channels and audiences.
Brand Voice Development (15%)
•Define and continuously evolve and refine the brand voice, ensuring it remains fresh, relevant, and impactful as ButcherBox scales. You’ll contribute to the “why” behind the words—partnering with the Brand and Mission teams to shape positioning across product launches and master brand narrative through thoughtful messaging frameworks.
Optimization & Process Improvement (5%)
•Utilize performance insights and customer data to iterate on copy and improve KPIs. Work with Creative to identify and implement process optimizations that drive efficiency across the copy team’s workflows. You’ll also proactively seek new opportunities to improve how we communicate and connect with our customers.
What we’ll love about you:
•You’re equally passionate about storytelling and performance—striving to craft copy that builds brand equity while driving business growth.
•You thrive in collaborative environments and have experience working cross-functionally with creative, brand, and marketing teams.
•You have strong leadership skills and a track record of managing and mentoring a team.
•You’re insatiably curious and proactive—always looking for ways to uncover fresh insights or new creative approaches.
•You understand the “why” behind the words and are comfortable contributing to product positioning, messaging strategy, and customer insights.
•Excellent communicator with a knack for creating concise, clear, and thoughtful materials.
•You have a passion for consumer brands and a deep appreciation for great creative, and keep an eye out for social trends.
•Detail-oriented and organized—you’re always on top of timelines, deadlines, and quality standards.
•A natural team player—ready and eager to pitch in wherever you’re needed.
•Belief in our mission and understand the importance of giving-back.Inquisitive, love to learn, embrace failure, and never give up.
Comfortable working in an open office environment while staying focused.
What you’ll bring:
•5+ years' experience working as a copywriter with 2+ years of management experience
•Proven ability to showcase an excellent writing voice
•Strong portfolio with solid writing skills and creative thinking
•Strong experience in digital content optimization, landing pages, email marketing, SMS strategy, and integrated campaigns
•Exceptional organizational, project management, and cross-functional collaboration skills
•Excellent writing, editing, and proofreading skills with a keen eye for detail and brand consistency
•Familiarity with consumer insights and analytics to inform content strategy and copy decisions
•Passionate about premium consumer experiences
$108,000 - $120,000 a year
What We Offer
Our Values
We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.
Benefits
•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
•Financial: 401(k) with generous employer match
•Annual bonus based on company performance
•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more
ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.
