Growth Marketing Manager
New York, NY / San Francisco, CA / Dallas, TX
Marketing /
Full Time /
Hybrid
About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.
Join us in shaping the future of hospitality!
About the Role
We're seeking a passionate and results-driven Growth Marketing Manager to drive measurable impact across growth marketing channels and elevate our brand storytelling. This is a pivotal role for a creative who thrives in bringing new concepts to life, optimizing for performance, and building a consistent brand voice for a B2B audience. This is a hands-on role, bridging strategic creative vision with tactical execution, working closely on growth campaigns and linking together growth marketing, product marketing and sales. This role involves both strategizing and managing campaigns across different channels - including email marketing, paid digital, event/trade show promotion - and synthesizing campaigns with sales efforts. The ideal candidate will possess strong creativity, organizational skills and a good understanding of performance marketing.
Responsibilities
- Copywriting & Messaging Development
- Craft clear, concise, and persuasive copy for a variety of digital marketing assets, including ad headlines and descriptions, email subject lines and body copy, social media posts, and short video scripts
- Iterate on copy based on performance data and feedback to continuously improve engagement and conversion rates
- Ensure all written content aligns with our brand voice, messaging hierarchy, and SEO best practices where applicable
- Creative Strategy & Execution (Digital Focus)
- Lead the ideation, development, and execution of compelling creative concepts for all digital marketing channels, with a strong emphasis on email campaigns, video content, and digital advertisements (e.g., Google Demand Gen, Adwords, LinkedIn Ads, Meta Ads)
- Translate marketing objectives, audience insights, and product value propositions into engaging visual and written content that resonates with our audience and drives action
- Oversee the end-to-end creative production process, from brief development and conceptualization to final asset delivery, ensuring brand consistency and quality across all touchpoints
- Content & Campaign Leadership
- Collaborate closely with our in-house content team, design team and product marketing team to ensure creative aligns with campaign goals, messaging frameworks, and demand generation objectives
- Provide clear creative direction and feedback to internal and external designers, videographers and other creative resources
- Manage creative calendars and workflows for timely delivery of all assets
- Messaging Efficacy & Optimization
- Crucially, establish and track key metrics (e.g., A/B tests, CTR, conversion rates, engagement, open rates, video watch time, form completions) to measure the effectiveness of all creative assets and messaging across channels
- Conduct regular performance analysis of creative campaigns, identifying opportunities for testing and optimization to improve ROI and lead quality
- Leverage data and user feedback to inform creative iterations and best practices for future campaigns
Qualifications
- Bachelor's degree in Marketing, Communications, Design, or a related field
- 3-7+ years of progressive experience in creative roles within marketing, with at least 2-3 years in a managerial capacity, preferably in a B2B SaaS or tech environment
- Proven expertise in copywriting for digital channels, demonstrated through a strong portfolio showcasing effective ad copy, email campaigns, and marketing collateral
- Demonstrated expertise in crafting high-performing copy for Email Marketing, Digital Advertising, and.Video Content
- Experience in conceptualizing and directing video assets for various marketing funnel stages (e.g., explainer videos, testimonials, short-form ads)
- Analytical mindset with a proven ability to measure creative performance, derive insights, and iterate based on data (e.g., A/B testing frameworks, understanding of web analytics, ad platform reporting)
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and articulate creative vision
We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
