Content Marketing Manager

New York, NY / San Francisco, CA / Dallas, TX
Marketing /
Full Time /
Hybrid
Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands.


Company Overview:
Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands.

About you
Do you have a knack for identifying a compelling narrative? Are you passionate about creating engaging content that resonates with audiences? Do you have experience overseeing various aspects of a brand's communications and content program? If this sounds like you, we welcome you to apply for our Content Marketing Manager role!
About the role

As the Content Marketing Manager, you will play a pivotal role in shaping the brand identity and narrative of Canary, a distinguished award-winning technology company within the hospitality sector. This is a writing-intensive position where your exceptional project management skills and ability to manage up will be essential for success. In this role, you'll have an unparalleled opportunity to make a profound impact in shaping our brand's trajectory.

Key Responsibilities:

    • Develop and execute comprehensive media relations strategies, including press releases, media pitches and securing industry awards and speaking engagements.
    • Manage the company's social media channels, including content creation, scheduling, engagement, and community management
    • Contribute to content creation efforts by writing blog posts, case studies, whitepapers, email newsletters and other marketing collateral as needed
    • Collaborate with stakeholders to create multimedia content like customer and product videos, webinars, podcasts and more
    • Establish a strong presence on key third-party platforms such as HotelTechReport and other marketplaces
    • Continually maintain and update our library of on-brand messaging, and collaborate with cross-functional teams for consistent messaging 
    • Conduct market research to identify industry trends and competitor activities, providing insights to improve our brand reach
    • Stay up-to-date with industry trends, market developments, and competitive landscape to inform communication & content strategies

Additional Responsibilities:

    • Manage internal and external stakeholders to ensure timely delivery against deadlines and project milestones
    • Identify opportunities to showcase internal thought leadership through social media initiatives
    • Proactively seek opportunities to innovate and elevate the brand's presence

Qualifications:

    • Experience in content marketing, ideally with a focus on B2B marketing
    • Bachelor's degree in Communications, Marketing, Journalism, or related field.
    • Proven experience (2-3 years) in content marketing or corporate communications, preferably in the technology or hospitality industry
    • Strong writing and editing skills, with a keen eye for detail and a passion for storytelling.
    • Solid grasp and practical experience in SEO and web traffic analytics.
    • Knowledge of content marketing tools like Google Analytics, keyword research, and project management software.
    • Exceptional project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
    • Demonstrated ability to build and maintain relationships with internal and external stakeholders
    • Creative thinker with a strategic mindset and a proactive approach to problem-solving
    • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
    • Team player with strong interpersonal skills and the ability to collaborate effectively across departments

What makes you a perfect fit:

    • You’re a self-starter
    • You’re eager to share and advocate for well-thought-out opinions
    • You can propose and start projects with minimal guidance
    • You can brainstorm newsworthy moments and develop story ideas, even when it's not obvious to most
    • You have strong verbal communication skills and perform well under pressure
    • You demonstrate keen attention to detail and exceptional organizational skills
    • You stay positive and composed under pressure
    • You’re diligent with a mindset that no task is too small
    • You’re high-energy and willing to go the extra mile to impact a growing organization


We also work hard to ensure Canary is a fun and exciting place to work. How do we do this?

First off, we've added Canary Days to the calendar as company holidays to ensure that the team has time to recharge. Whether that means having an extended weekend each month or making sure there are sufficient breaks incorporated into the team's busy workweek, we want everyone to get the rest they deserve!

Second, we have a list clubs and perks listed below that create space for us to hang out:

Self Improvement Club: We meet each month and share our personal goals for the month.  We are able to expense $75 towards any purchases that helped us achieve these goals.

Fireside Chat: We meet each month to discuss a wide range of issues.  This group was started focused on women's issues and has expanded in scope over the last several months.

$50 to stay at any hotel that uses Canary Check-in

Book a trip at one of the hotels that has Canary Checkin, stay there, leave a review on TripAdvisor/Google and get a $50 reimbursement!

$500 travel reimbursement: We offer you the chance to visit our offices in New York, San Francisco or Dallas by providing a travel stipend. Spend at least three days working with the team in either hub, and use the rest of your time exploring a new city!