Senior Strategist, Consumer Insights

Playa Vista, CA /
Consumer Insights – Decision Road /
Full-time
/ Hybrid
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
 
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).
 
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Are you fascinated by people, specifically what makes them tick?

Do you have a desire to take your academic and professional background (strategy, research, data/trend analysis) and use it to understand how modern consumers make decisions?

Are you keen to join a team on the cutting edge of user behavior, trends and technology?

As a member of Decision Road, Canvas Worldwide’s consumer insights division, you will be tasked with developing a deep understanding of the hearts and minds of consumers: who they are, what matters to them and motivates them, and how they connect with brands.

The Senior Researcher/Strategist will work closely with the VP, Group Director, to find, analyze and share data and insights that will be used as a jumping off point for innovative and breakthrough thinking in our approach to communications and media planning.

Additional duties include participating in new business pitches and producing proprietary research and thought leadership that challenges convention and stimulates and inspires internal teams, agency partners and clients.

Responsibilities

    • Leverage both primary and secondary research sources to develop a deep understanding of consumers and how they behave, how they use media/communication channels, and how they connect with assigned brands and categories
    • With direction from Group Director, manage projects and tasks that inform consumer and communications strategies (may include limited independent management of assigned brands)
    • Be a syndicated research expert in the group. Proactively mine all available resources for any information that can lead to a better understanding of consumers, brands, and media/communication trends and behaviors
    • Proactively seek insights from a full range of primary and secondary data to understand attitudinal (qualitative) and behavioral (quantitative) aspects of the relationship consumers have with specific brands and communications channels
    • In collaboration with research partners, media partners and internal/external key contacts, conduct primary research studies to help inform consumer understanding and connections strategy
    • Work with Group Director to develop, write and field surveys as well as analyze results to uncover key strategic insights
    • Assist with facilitation of focus groups, ethnographies and/or other qualitative research efforts
    • Work with Brand Strategy and Social Activation teams to enhance consumer understanding via social listening or additional research methods
    • Ensure the communication platforms/activation briefs tell a full story from understanding key challenges/issues/opportunities to how to best connect with the consumer through to the strategic idea

Qualifications

    • 3 to 6 years experience, preferably at an agency or research firm in a consumer-focused role (e.g. strategist, strategic planner, account planner, researcher, analyst)
    • Naturally curious about people and their wants, needs, attitudes and behaviors
    • Demonstrated ability to generate strategic, innovative and influential insights – i.e. the ability to dig through data and see the forest for the trees
    • Ideally some familiarity with syndicated research tools used for uncovering insights surrounding targeted consumer groups (e.g. MRI-Simmons, Clear Decisions, etc.), along with some familiarity with leveraging quantitative and qualitative research to uncover insights and help inform overall strategy
    • Solid deck-design skills, plus the ability to tell a compelling story through words and images
    • Excellent presentation skills, including experience presenting to senior clients
    • Can easily switch between working collaboratively and independently, and thrives in both environments
    • A self-starter who thrives on variety and can manage multiple projects and priorities simultaneously
    • Deeply familiar with all things digital and social – tools, networks, behavioral patterns and trends
    • Industry experience in media, automotive and culture/trendspotting a plus
Yearly compensation range: $80,000 - $90,000

Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring