Associate Media Director, Digital Investment
Playa Vista, CA
Digital Investment – Digital Investment /
Full-time /
Hybrid
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
Reporting to the VP of Digital, the Associate Media Director is a key member of the Digital Investment team that is responsible for delivering smart, strategic, innovative, and KPI-driven campaigns for Amazon MGM Studios. You will collaborate closely with cross-functional teams and be exposed to the entire lifecycle of Theatrical media campaigns.
This position requires a strong understanding of the vendor landscape and has the ability to leverage that knowledge to build strong, strategic media recommendations. The Associate Media Director role is responsible for overseeing the hands-on execution work while having a seat at the table with management and client. The Associate Media Director manages a pod consisting of a Supervisor, Specialist and an Associate. This position will train, mentor, and coordinate the pod’s priorities and ensure deliverables are met, all while being able to communicate progress across pods and to the VP and SVP. This role must have experience with Digital Strategy, Streaming Video, and Digital Media (specifically media planning and activation).
Responsibilities
· Collaborate on media and marketing recommendations using a holistic media approach
· Develop, implement, and maintain strategic and integrated client media plans and marketing recommendations
· Build plan options that deliver against differing objectives
· Focus on details, including having strong data-led rationale to support media recommendations
· Have an intimate knowledge of the client’s brand and slate details
· Work collaboratively with multiple groups both internally (ad ops, finance, etc.) and externally (client, 3rd party tagging/measurement partners, etc.)
· Manage workflow and ensure process procedures are followed while setting and resetting expectations with management accordingly
· Manage and oversee full cycle of media campaigns; ensure campaigns are executed with excellence and media plans stay within approved budget
· Ability to partner with senior members of the Digital & Social teams to organize, coordinate and manage workflow is an absolute necessity
· Create and present media-specific documentation to multiple parties such as management, vendor partners and clients. Including but not limited to RFPs, Proposals, Media Plans, campaign performance, etc.
· Work closely with pod to analyze Digital proposals and lead partner negotiations
· Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance
· Utilize various systems (ComScore, Campaign Manager 360, Innovid, Prisma) for competitive analysis, media plan development, campaign execution, reporting and billing
· Support day-to-day communication with key partners: vendors, creative/partner agencies, and clients
· Represent Canvas Worldwide professionally with clients and industry
· Ability to lead team and foster an environment for growth and learning
· Ensure that deadlines are met, including managing expectations internally – this includes resetting on timelines as needed with regularly shifting priorities
· Promote an open and supportive working environment where opinions, views, and ideas are welcome and shared
· Ensure the team is informed of the broader perspective of client needs and strategies
· Provide oversight of junior staff to ensure work is 100% error-free
Qualifications
· 5+ years of experience in Media Strategy or Planning, entertainment/theatrical account experience a plus
· 2+ years of mentoring and developing staff
· Self-starter with proven ability to drive projects from start to finish in a timely manner
· Strong presentation skills, ability to communicate with internal managers and clients
· Possess a robust and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports as well as set clear expectations with management
· A collaborative team player who can work independently and as part of a larger team
· High-level proficiency and knowledge of Excel, Campaign Manager 360 and ComScore
· Proactive & curious, with interest in constantly learning and growing
· Extremely detail-oriented and precise
· Will be required to live in LA and work from Playa Vista office a minimum of 2 days/week
$115,000 - $125,000 a year
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
